Email Marketer – Dog Product Company

About Us:
We are a dog grooming company (think dog brushes, shampoos, detangler sprays) dedicated to helping people groom their dogs at home.

Job Description:
We are seeking a skilled and results-driven Email Marketer to join our marketing team. The ideal candidate will have a passion for crafting engaging email campaigns, optimizing performance metrics, and driving conversions through effective email marketing strategies. We use Flodesk and Klaviyo for our email platforms.

Responsibilities:
1. Develop and execute email marketing campaigns to promote products, services, and events, from concept to deployment.
2. Create compelling and personalized email content that resonates with target audiences, driving engagement and conversion rates.
3. Evaluate existing campaigns and see where we can make improvements.
4. Segment email lists based on demographics, behavior, and other criteria to ensure targeted and relevant messaging.
Design and implement A/B tests to optimize email performance, including open rates, click-through rates, and conversion rates.
5. Monitor email deliverability, spam scores, and unsubscribe rates, implementing best practices to maintain a healthy email list and improve inbox placement.
6. Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR, and maintain high standards of data privacy and security.

Qualifications:
-Must have perfect English and ability to craft marketing emails.
-Proven experience as an Email Marketer or similar role, with a track record of successful email campaigns and measurable results.
-Proficiency in email marketing platforms such as Flodesk and Klaviyo, with experience in email automation and segmentation.
-Strong copywriting and editing skills, with the ability to craft compelling and persuasive email content.
-Analytical mindset, with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
-Excellent attention to detail and organizational skills, with the ability to manage multiple projects and deadlines effectively.

Benefits:
-Competitive salary commensurate with experience.
-Opportunity for Full Time Work
-Flexible work schedule
-Opportunities for professional development and growth.