EMAIL MARKETER (EXPERT) (C1 english minimum)

DO NOT APPLY IF BELOW C1 LEVEL ENGLISH SPOKEN PROFICIENCY!

HIRING: Email Marketing campaign EXPERT

Core Competencies required:

1. Strategy Development
Email Marketing Strategy: Develop comprehensive email marketing strategies that align with overall marketing goals, including segmentation, personalization, and automation strategies.
Content Strategy: Create a content calendar that outlines the frequency and type of email communications, such as newsletters, promotional emails, transactional emails, and nurture sequences.

2. Copywriting and Content Creation
Craft compelling email copy that drives action while reflecting the brand’s voice and messaging.
Develop engaging content for newsletters that provides value to the subscribers, encouraging opens, reads, and clicks.

3. Audience Segmentation and Personalization
Segment email lists based on demographics, behavior, purchase history, and engagement to deliver targeted and personalized email content.
Utilize dynamic content to personalize emails at an individual level, enhancing relevance and engagement.

4. Email Design
Design visually appealing and mobile-responsive email templates that adhere to brand guidelines.
Understand the principles of email design, including layout, typography, and the use of images, to ensure emails are engaging and accessible across devices.

5. Campaign Management and Execution
Execute email campaigns from start to finish, including setup, testing, sending, and monitoring.
Manage email lists, including segmentation, imports, and cleaning, to maintain a healthy database.

6. Testing and Optimization
Conduct A/B tests on subject lines, email copy, calls-to-action (CTAs), and send times to optimize for higher open rates, click-through rates, and conversions.
Analyze campaign results and use insights for continuous improvement.

7. Reporting and Analytics
Measure and report on the performance of email marketing campaigns, including metrics such as delivery rates, open rates, click-through rates, conversion rates, and ROI.
Use analytics to make data-driven decisions and demonstrate the impact of email marketing on business goals.

8. Compliance
Ensure all email marketing practices comply with laws and regulations such as GDPR, CAN-SPAM, and CASL.
Manage opt-ins and opt-outs efficiently to respect subscriber preferences.

Skills:
-Excellent Copywriting: Ability to write clear, persuasive, and engaging copy that drives desired actions.
-Strategic Thinking: Ability to develop strategies that align with business goals and audience needs.
-Attention to Detail: Precision in execution and the ability to manage complex segmentation and personalization rules.
-Analytical Skills: Proficiency in measuring and interpreting data to optimize campaign performance.
-Creativity: Innovativeness in crafting email content and design that stands out in inboxes.
Technical Proficiency: Understanding of email marketing platforms and tools, as well as basic HTML/CSS for email design adjustments.

Tools Proficiency:
-Email Marketing Platforms: Mailchimp, Constant Contact, SendGrid, Campaign Monitor, HubSpot, or ActiveCampaign for executing email campaigns.
-Design Tools: Canva or Adobe Creative Suite for creating email graphics.
-Analytics Tools: Google Analytics and platform-specific analytics to track email performance.
-A/B Testing Tools: Built-in tools within email platforms or standalone solutions like Optimizely.
-CRM Software: Experience with customer relationship management systems for segmentation and personalization.
-Additional Considerations

Experience: Look for a proven track record of successful email marketing campaigns that have achieved or exceeded business objectives.

MUST BE FLUENT ENGLISH + COMFORTABLE SPEAKING – C2 LEVEL