Email Marketer with Email Automation Experience

Position Overview:
As an Email Marketer with Email Automation Experience, you will play a pivotal role in creating and executing email marketing campaigns that drive customer engagement, retention, and revenue growth. You will work closely with the marketing team to develop, implement, and optimize email marketing strategies while leveraging email automation tools and best practices.

Key Responsibilities:

Email Campaign Strategy: Collaborate with the marketing team to develop email marketing strategies that align with business objectives, segment audiences, and drive desired outcomes.

Content Creation: Create compelling and relevant email content, including copy, graphics, and visuals, that resonate with the target audience.

Email Automation: Utilize email marketing automation platforms (e.g., Mailchimp, HubSpot, or others) to set up and manage automated email workflows, including drip campaigns, welcome series, and personalized recommendations.

List Management: Build and maintain email subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).

A/B Testing: Plan and execute A/B tests to optimize email performance, including subject lines, content, CTAs, and send times.

Performance Analysis: Monitor and analyze email marketing KPIs (open rates, click-through rates, conversion rates) and provide actionable insights and recommendations for improvement.

Segmentation: Implement audience segmentation strategies to deliver targeted and personalized email campaigns.

Compliance: Stay up-to-date with email marketing regulations and ensure all email campaigns are compliant with applicable laws and regulations.

Reporting: Generate regular reports on the effectiveness of email marketing campaigns and communicate results to the marketing team.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
Proven experience in email marketing, with a strong understanding of email best practices.
Proficiency in using email marketing automation platforms and tools.
Strong copywriting and creative skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Familiarity with email marketing regulations and compliance.
Excellent communication and teamwork skills.
Attention to detail and ability to meet deadlines.