Email Marketing

About Us:
We are a dynamic and innovative company in the jewellery industry, committed to delivering exceptional products and experiences to our customers. As we continue to expand our digital presence, we are seeking a talented Email Marketing Expert to join our team and drive our email marketing initiatives to new heights.

Job Description:
As an Email Marketing Expert, you will play a crucial role in developing and executing our email marketing strategies to engage our audience, drive conversions, and build brand loyalty. You will be responsible for creating compelling email campaigns, optimizing performance through testing and analysis, and leveraging segmentation and personalization techniques to deliver targeted and impactful messaging.

Key Responsibilities:

– Strategy Development: Collaborate with the marketing team to develop comprehensive email marketing strategies aligned with business goals, target audience segments, and product promotions.
– Campaign Creation: Design and execute email campaigns from concept to deployment, including content creation, copywriting, and visual design, ensuring alignment with brand guidelines and best practices.
– Segmentation and Personalization: Utilize customer data and segmentation techniques to create personalized and relevant email content tailored to different audience segments, demographics, and preferences.
– Automation and Lifecycle Marketing: Implement automated email workflows and nurture campaigns to engage customers at various stages of the buyer’s journey, from welcome emails to post-purchase follow-ups.
– A/B Testing and Optimization: Conduct A/B tests on email subject lines, content, calls-to-action, and timing to optimize campaign performance, improve open rates, click-through rates, and conversion rates.
– Analytics and Reporting: Monitor key email marketing metrics, analyze campaign performance, and generate actionable insights to inform strategy refinement and continuous improvement.
– Compliance and Deliverability: Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices to maintain high deliverability rates and minimize spam complaints.
– Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in email marketing to recommend innovative strategies and tactics.

Requirements:

– 3 years of experience in email marketing, preferably in e-commerce or retail industries.
– Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot), HTML/CSS for email template customization, and email automation workflows.
– Strong understanding of email marketing principles, segmentation strategies, A/B testing methodologies, and deliverability best practices.
– Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
– Excellent written and verbal communication skills, with a keen eye for detail and creativity.
– Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
– Certifications in email marketing (e.g., HubSpot Email Marketing Certification) are a plus.

Benefits:

Competitive salary and performance-based bonuses
Comprehensive benefits package, including health insurance and retirement plans
Employee discounts on our exquisite jewellery collections
Opportunities for career growth and professional development
Flexible work arrangements and a supportive team environment

If you are passionate about jewellery, possess the skills and experience outlined above, and are eager to contribute to a dynamic ecommerce environment, we encourage you to apply for this exciting opportunity! Please email your resume to Click to view along with samples of your writing and content creation work.