About Us:
BKT Beauty is a dynamic and innovative beauty company. As we continue to grow and expand our digital presence, we are seeking a highly skilled and motivated Email Marketing Specialist to join our marketing team. In this role, you will play a pivotal part in shaping our email marketing strategy and driving engagement with our audience.
Key Responsibilities:
As an Email Marketing Specialist, you will be responsible for a range of critical tasks related to email marketing, including but not limited to:
Segment and Manage Email Lists:
– Strategically segment email lists to target specific audiences with personalized content.
– Maintain and update email subscriber lists, ensuring data accuracy and compliance with relevant regulations.
Purge and Audit Email Lists:
Regularly cleanse email lists to remove inactive or unsubscribed contacts.
Conduct audits to identify and rectify any issues with email data quality.
Email Copywriting:
– Write compelling and engaging email copy that aligns with our brand voice and objectives.
– Craft subject lines and content that maximize open rates and click-through rates.
A/B Testing:
– Plan and execute A/B tests for email campaigns to optimize performance.
– Analyze test results and implement improvements based on data-driven insights.
Data Analysis and Insights:
– Derive actionable insights from email marketing data, such as open rates, click-through rates, and conversion rates.
– Use data to refine email marketing strategies and tactics.
Workflow and Trigger Campaigns:
– Design and implement complex email workflows and trigger campaigns.
– Ensure automated email sequences are relevant and timely.
Optimize Sign-ups and Opt-ins:
– Optimize website and landing page sign-up forms to increase email subscriptions.
– Implement strategies to improve opt-in rates and reduce unsubscribe rates.
Email Template Creation and Editing:
– Create and edit visually appealing email templates that align with our brand guidelines.
– Ensure templates are responsive and compatible across various devices.
Qualifications:
– Proven experience in email marketing, including list management, copywriting, and A/B testing.
– Proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
– Strong analytical skills and the ability to derive insights from email data.
– Excellent communication and copywriting skills.
– Knowledge of email marketing best practices and industry trends.
– Experience with marketing automation and CRM systems is a plus.
– Familiarity with HTML/CSS for email template customization is a plus.
If you are a detail-oriented and data-driven Email Marketing Specialist with a passion for optimizing email campaigns, we encourage you to apply. Help us deliver engaging and impactful emails to our audience and contribute to our marketing success.
How to Apply:
Interested candidates should submit their resume, a cover letter, and examples of previous email marketing work to
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