Email Marketing Associate

Hello!

We’re looking for a friendly, creative, detail-oriented and proactive Klaviyo superstar to join the Stojo team to help manage and scale our email program. From email campaign strategy, planning, and execution to automated flow optimization and reporting, this person will report to both the Marketing Lead and Growth Lead and act as the primary executor of the Stojo email and SMS program.

The ideal candidate would be available to work within US Eastern time hours, 9AM-8PM EST.

Responsibilities:
– Define short to medium-term email marketing priorities and key strategies, analyzing where the largest opportunities lie and execute and report on plan
– Continuously test and report back on tests for email capture, email open rate, click-through, conversion and more
– Plan out email campaign calendar for approval (2-4 emails per week)
– Write copy, design, build, and execute 2-4 emails per week
– Write engaging and provocative subject lines and email body copy, maintaining the playful Stojo tone of voice
– Develop unique email concepts and designs to drive engagement and revenue
– Utilize advanced list segmentation to maximize returns
– Review and recommend restructuring of existing flows where needed
– Continuously test and report back on tests for email capture, email open rate, click-through, conversion, and more
– Report weekly on all email metrics, elevating key insights, learnings, and next steps
– Communicate as needed with the Stojo team via Slack

Key Goals
– Maximize email and SMS revenue
– Increase conversion of new customers
– Expand LTV of all customers
– Win back slipping customers

Qualifications
– 2+ years of experience with Klaviyo & Shopify (if you have experience in Faire, plus points!)
– A strong understanding of the e-commerce-industry & e-commerce marketing across channels (including data analysis & KPI metrics)
– “Self-starter” attitude is a must
– Experience with Figma, Photoshop, Illustrator and/or Canva.
– Email design experience
– Copywriting experience
– Understand the relationship between design, copy, strategy & ROI.
– An understanding of data, key metrics & an ability to make decisions based on hard data.
– An excellent writer and effective communicator
– Strong attention to detail
– You’re a collaborative AND PROACTIVE team player, who is result-driven

Skills
Klaviyo, Email Marketing, Email Copywriting, Email Campaign Setup, Audience Segmentation & Targeting, Email Design, Email Marketing Strategy, Graphic Design, Adobe Photoshop, Copywriting, Reporting

Benefits
– Working with a mission-driven e-commerce business
– Potential to grow as the company grows

To Apply
Please send your resume and cover letter, plus:
-Case studies of email flows and campaign optimizations/screenshots of Klaviyo accounts that you have managed yourself and designs you have made.
-Write in the Subject Line of your application email: “I got started with Email Marketing in ____” followed by the year you started doing email marketing
-Please include in your note your weekly/hourly availability

We will only entertain candidates who can follow these instructions. You will be contacted if you meet the requirements. Salary and Working Hours will be discussed during the interview process.

Thank you.