EMAIL MARKETING COORDINATOR

EMAIL MARKETING COORDINATOR

Our client is a leading real estate construction company that has been in business for 40 years.
We are looking for a proactive, energetic individual to take over the duties of an Email Marketing Coordinator.

YOUR ROLE:

Email Campaign Management:
• Build and Manage Campaigns: Construct email campaigns according to the provided copy and design, ensuring all elements are correctly implemented. Oversee the entire email campaign process, ensuring efficient workflow and high-quality output from planning to execution.
• Quality and Deliverability: Conduct thorough testing and quality assurance to guarantee successful email delivery.

Contact and Audience Management:
• Update Contact Lists: Ensure contacts are up-to-date, clean, and correctly segmented within the platform.
• Ensure full compliance with Canada Anti-Spam Legislation (CASL)

Campaign Creation, Configuration, and Testing:
• Send the creative image PNG file or JPG file to the image processing team with all the correct details or image parts and links for each part.
• Receive the compressed file from the image processing team and create the email campaign.
• Configure the email campaign with the correct recipient lists and suppression lists.
• Send test emails to the Marketing Team and make adjustments to the campaign as requested.
• Ensure that the Sender Name, Sender Email, Reply-To Email, Subject Line, and Pre-header are accurately setup.
• Perform accurate scheduling of email campaigns.
• Troubleshoot and resolve issues with the setup of email campaigns.

Performance Analysis and Reporting:
• Generate Reports and Analyze Results: Build detailed reports to track and analyze email campaign performance.
• Determine benchmarks, provide regular performance updates, and make recommendations based on business impact.

Documentation and Best Practices:
• Document Processes and Learnings: Develop clear and comprehensive SOPs to document best practices and lessons learned.
• Establish best practices to enhance team effectiveness.

Staying Updated:
• Market Trends: Keep abreast of the latest marketing trends and tools, sharing insights on successful strategies from best-in-class marketing teams.

WHAT YOU’VE DONE:
• Proven experience of 3-5 years in a similar role as an Email Marketing Coordinator.
• Exceptional skills in tracking impact and ROI, demonstrating what is – or isn’t – working.
• Comfortable with CRM systems, email platforms, and data tools.
• Proficient in HTML and CSS.
• Analyze data to enhance performance and provide actionable insights.
• Experience with A/B testing and iterative content optimization.

WHO YOU ARE:
• Detail-Oriented: Ensure every email is polished and error-free.
• Highly Organized: Excel at managing multiple campaigns and projects.
• Proactive: Take initiative and work well independently.
• Resourceful: Find innovative solutions and make the most out of available tools.
• Strong Communicator: Work and communicate collaboratively with others.
• Able to work calmly under pressure
• Maintains a “Client is always right” attitude
• Open to seeking help from your manager to handle a difficult situation
• Passionate About Email Marketing: Be enthusiastic about the field and its technologies.
• Customer-Centric: Understand the audience and tailor campaigns to their needs.
• Eager to Learn: Stay current with trends and best practices in email marketing.

WORKING HOURS:
• Monday – Friday: 8:00 AM to 6:00 PM Eastern Time (US & Canada)
• Saturday – Sunday: Monitoring Only: If there are any email campaigns scheduled to be sent out on Saturday and/or Sunday, just monitor them to make sure that they are sent out at the scheduled time. Troubleshoot and escalate any issues, as required.