Email Marketing Coordinator

Company Description

BMO Media is a Lifecycle Marketing agency specializing in creating lifetime value and support of customer acquisition on Email Marketing, SMS Marketing, Loyalty/Referrals, Direct Mail and Push Notifications. We are professionals that strategize, execute, and manage a variety of client retention programs from conception to creative to execution and analysis.

Do you have email marketing experience? Have you managed large email marketing campaigns that generated over $50,000/month in revenue? Do you love digging into the data and problem-solving your way into ROI-positive campaigns? Would you like to work with energetic campaign managers and learn from a team of super-intelligent peers?

If you answered YES to any of the above, then we’d love to chat with you!

We are looking for a Lifecycle Marketing Coordinator to join our growing team. This will be a remote position. The right person for this role is marketing and tech-savvy, data-driven, with proven hands-on email and CRM experience.

Job Description

– Develop and grow within a passionate team of high performers on the lifecycle marketing team
– Execute high-level strategy to keyboard-level execution and set high-caliber expectations for your team
– Manage daily and weekly initiatives to ensure the team is tracking to monthly & quarterly targets
– Manage large scale email marketing campaigns from development to execution
– Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
– Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
– Proof and QA campaigns to ensure 100% error-free execution
– Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing
– Leverage marketing automation, CRM, and other technologies to support campaign execution (Klaviyo, Attentive, etc.)
– Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion, and growth goals
– Build expertise and become subject matter expert in email design, product development, and platform use
– Communicate campaign performance to clients and build a clear roadmap for the future

Qualifications
– 3+ years experience in technical email marketing for e-commerce preferred
– 2+ years experience of handling your own clients/accounts preferably in an agency setting
– Knowledge of Klaviyo and/or other email marketing automation tools like Braze, Omnisend, MailChimp, and Bronto
– Knowledge of HTML/CSS
– Experience managing lifecycle marketing clients