Email Marketing Coordinator

Who We Are

Flowstate is a leading email & marketing automation consultancy that works with brands to create deeper and more personalised connections with their community. We utilise the world’s leading email and CRM solutions, combined with a strong ability to combine data, design + automation, to create outsized returns for our brands with email.

Who We’re Looking For
We are seeking an experienced Email Marketing Specialist to create and execute email marketing strategies for our clients that generates incremental sales revenue from email and SMS.

We’ve built a great reputation in the market for delivering great results for our clients from email, and we are now looking for new talent to manage our expanding client portfolio.

You should be ready and willing to get great satisfaction from assisting your portfolio of brands to build better engagement with their audiences, driving not only sales, but also lifetime value. You will also be willing to become an integral part of our expert team of email specialists.

In addition to your email marketing skills, you should possess excellent people skills, project management skills, integrity and attention to detail as well as a proactive mindset.

You’ll report directly to the Head of Fulfilment.

Responsibilities

Your job will be to use your past experience to:
Be the key point of contact for clients & competently manage multiple clients simultaneously (up to 10 clients at a single time).
Manage the delivery of key email marketing services to the client – on time & on budget. Eg. email automation flow build project.
Manage the internal Flowstate teams (e.g. scripting or design) with tasks and deliverables required to complete a client project or campaign.
Deliver a concise and considered email marketing strategy to the client that addresses their key business & customer needs.
Have a strong understanding of key eCommerce and email metrics that allows for clear recommendations to improve sales performance.
Have a strong understanding of the anatomy of a great email (script, images, mobile design, deliverability and so on).
Have the ability to clearly explain key email marketing concepts to our clients when questions are raised.
Be able to upsell our email services when a clear client need has been identified, engaging with the client to help them understand the need.
Run customer email journey mapping sessions to outline the structure of proposed flows.
Understand the key levers in email deliverability + have the ability to recommend strategies to improve inbox placement.
Setting-up new client accounts in Klaviyo or other major email service providers (ESPs)
Migrating data and templates from existing ESP
Integrating with the client’s e-commerce platform
Creating key customer segments
Email template testing (Email on Acid)
Building & populating email flows
Email flow testing
Client reviews and approvals
Building preference pages
Campaign ideation and email campaign management

Experience
You should have past experience of excellence building email strategies and implementing campaigns and automation flows to:

Build audiences
Gain greater engagement
Grow sales revenue
Grow lifetime value

You should also be adept at building client relationships and managing expectations. Open and transparent communication will create trust in your recommendations & strategies. This is how we have managed to maintain such great relationships with our brands over the past 4-years.

You should be comfortable using all major email platforms, project management software, Asana, Slack, SystemsHub, Google Drive, Zoom and other cloud based communication tools.

You should also be confident enough to push back on a brand/client and express your opinion if you think the ship is heading off course. We encourage that.

All email strategies will be based on data and you will present a data point or metric with each recommendation presented to your brand.

How We Will Help You Succeed

We want you to succeed in this role. We will provide any additional training you may need to get onboard and hit the ground running. We’re not going to teach you how to do your job, because your past experience will serve you well.

However, we will train you regarding our systems, our products and our customers so you can apply your skills to help us achieve our mission.

We will listen to you, see you for who you are and encourage you to bring your entire self to work. We are humans first, work colleagues second.

Include any company resources, training or professional development you can offer them as well as flexibility around times and location of work.

Employment Type
This is a full-time role and we’re not looking for an agency partner.

In your application form (last page), please name one of the websites featured in our website Case Studies. Apply here: Click to view/to/gxni3Vw5