Next Level Media Group LLC is a dynamic and rapidly growing organization that specializes in promoting news articles and delivering relevant content to our audience. As a leader in the media industry, we are dedicated to connecting with our readers and providing them with valuable and engaging information. To further enhance our communication strategies, we are seeking a highly qualified Email Marketing Specialist to join our team.
Position: Email Marketing Specialist
Employment Type: Full-time / Part-Time
Job Summary:
As an Email Marketing Specialist at Next Level Media Group LLC, you will play a pivotal role in developing and executing effective email marketing campaigns using the PostUp platform, our chosen Email Service Provider (ESP). You will be responsible for creating engaging and personalized email content to promote our news articles, ultimately driving audience engagement and building brand loyalty. The successful candidate will possess a deep understanding of email marketing best practices, be highly analytical, and demonstrate a track record of success in implementing successful email campaigns.
Responsibilities:
Email Campaign Management: Create, implement, and monitor email marketing campaigns using the PostUp platform. This includes strategizing, planning, scheduling, and deploying email communications to our audience.
Content Creation: Collaborate with our content team to curate and craft compelling email content, including newsletters, promotions, announcements, and other relevant materials.
Audience Segmentation and Personalization: Segment our email lists based on user behavior, preferences, and demographics to deliver personalized and targeted email content to different audience segments.
A/B Testing: Conduct A/B tests on subject lines, email content, visuals, and calls-to-action (CTAs) to optimize email performance and increase open rates, click-through rates (CTR), and conversions.
Performance Analytics: Monitor and analyze email campaign metrics, including open rates, CTR, conversion rates, and ROI. Utilize data insights to continuously improve and refine email marketing strategies.
List Management and Maintenance: Ensure email lists are regularly updated, maintain database integrity, and comply with email deliverability best practices and anti-spam regulations.
Email Deliverability: Monitor email deliverability and work to improve inbox placement rates, reduce bounce rates, and prevent email deliverability issues.
Compliance: Stay up-to-date with email marketing regulations and ensure all campaigns are in compliance with relevant data protection and privacy laws.
Cross-functional Collaboration: Collaborate with other teams, such as content, design, and marketing, to align email campaigns with broader marketing initiatives and maintain consistent brand messaging.
Industry Research: Stay informed about the latest trends, innovations, and best practices in email marketing to proactively suggest new ideas and tactics for continuous improvement.
Qualifications and Requirements:
Bachelor’s degree in Marketing, Communications, or a related field
.
Proven experience as an Email Marketing Specialist or similar role, with a focus on B2C marketing.
Hands-on experience using the PostUp platform or other Email Service Providers (ESPs).
Strong understanding of email marketing best practices, segmentation, personalization, and A/B testing.
Proficiency in data analysis and using email marketing analytics tools to draw insights.
Familiarity with email deliverability best practices and anti-spam regulations.
Excellent written and verbal communication skills, with an eye for detail and creativity.
Strong project management skills and ability to manage multiple campaigns simultaneously.
Self-motivated and able to work both independently and collaboratively in a team environment.
Join our passionate team and contribute to the growth and success of Next Level Media Group. If you have a passion for email marketing and a creative mindset, we encourage you to apply and become a part of our exciting journey in delivering quality news content to our audience. (Use in Subject Line “ESP-156”) to be considered…
To apply, please submit your updated resume and a cover letter detailing your relevant experience and why you are interested in joining Next Level Media Group
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Company: Tamsin Parry
Name: Michae-David
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