Email Marketing List Manager (Experts Only)

Objective: We run an eCommerce brand in the pet niche and we would like to increase our attributable email revenue from 5% to 15%-20%.

Due to our unique acquisition process, we have 2 separate lists, 1 on Klaviyo & 1 on ActiveCampaign, and they are largely identical, with the intersection here being the majority of th lists – Engaged Buyers.

We want to use email to:

(1) Grow our monthly revenues and help with variability in front-end revenue on the day-to-day. Whether is it through engaging flows or campaigns.

(2) Push subscription revenue by launching subscription offers and increasing LTV/Recurring customers.

(3) Educate and inspire customers to continue using the product and to reduce refund rates (we have a branded approach and a credible spokesperson + educational content).

(4) Monetize the secondary list for affiliate sales and promotions (we are currently on Clickbank, Squaredance – have no luck so far in growing affiliate sales).

(Side note: as an email pro, you should be able to teach me something new… We are not accepting beginners for this role).

Key Qualifications:

1. Expertise in Klaviyo & ActiveCampaign: Proven experience in using these platforms for email marketing campaigns.

2. Email Campaign Management: Ability to create, manage, and optimize email campaigns and flows that are highly profitable and engaging.

3. Inbox Placement Strategies: Knowledge of best practices for ensuring emails reach the inbox, avoiding spam filters.

4. Creative Design Skills: Competence in creating visually appealing and branded email creatives.

5. Copywriting Skills: Writing email copy with the purpose of converting into sales.

6. Affiliate Marketing: Experience in leveraging the email list for effective affiliate marketing.

7. Analytical Skills: Ability to analyze campaign performance and make data-driven decisions for optimization.

8. Customer Engagement: Understanding of how to use email marketing to enhance customer satisfaction and reduce refund rates.

Please reply with the subject line “Email Pro” and attach PROOF of experience and work + your portfolio.

Thank you.