Email Marketing Manager

Status: Independent Contractor
Location: Remote, work ET time zone

At Cause Fulfilled, we provide educational and transformational [free as well as premium] content, courses, coaching, and continuity programs to help people live a vibrant, happy, healthy and pain-free life.. We are seeking to hire a seasoned Email Marketing Manager to join our team.

As a member of the Marketing Team, the Email Marketing Manager will be responsible for the development and deployment of all email marketing campaigns, including but not limited to email strategy, planning, automated workflows, offer selection, calendar building, split testing and optimization, and reporting. If you’re a passionate self-starter, Cause Fulfilled is a great company for you.

This role will work closely with the CMO and cross-functional departments to ensure brand integrity and consistent messaging across all channels and campaigns. This person will be responsible for adhering to and staying up to date on all email best practices, guidelines, and compliance.

Responsibilities:

Manage the email marketing campaign production process and execution of the marketing calendar
Responsible for design, content management, and execution of all email marketing campaigns
Comply with all email best practices and guidelines
Execute robust A/B testing strategies, segmentation, and automated workflows to optimize our marketing communications and increase engagement/performance
Collaborate with cross-functional teams to support multi-channel campaign efforts to achieve company goals and drive results
Track and analyze results of campaigns to drive future strategy and identify opportunities for growth
Promote and foster a “learning culture” by monitoring latest industry thinking and innovation to inform direction for future strategies/plans
Other duties as assigned

Qualifications:

1-3+ years of experience designing and building email marketing campaigns or an equivalent combination of education and experience
College degree in marketing, communications, or related subject preferred but not required
C1 or C2 English speaker with excellent writing, editing and proofreading skills
Highly analytical and obsessed with data
Experience building HTML email campaigns through an Email Service Provider
Experience designing automated email workflows (ie autoresponders)
Proven ability to spearhead A/B testing strategies and dynamic content
Experience with cross-promotional campaigns (ie joint venture reciprocals)
Understanding of privacy laws such as CASL, GDPR, etc.
Ability to work autonomously in a fast-paced environment

Key Competencies:

Integrity. Unrelenting integrity and preserver of confidentiality
Entrepreneurial spirit. Possess a spirit of adventure and entrepreneurship. Always seeking new opportunities and avenues for advancement
Communication. Effective communication that is willing to have deep, direct and difficult discussions if/when needed
Entrepreneurial spirit. Possess a spirit of adventure and entrepreneurship. Always seeking new opportunities and avenues for advancement
Efficiency. Able to produce significant output with minimal wasted effort. Exceptional time management
Creativity and innovation. Generates new and innovative approaches to problems.
Work ethic. Possesses a strong willingness to work hard and sometimes long hours to get the job done.
Intelligence. Learns quickly. Demonstrates ability to quickly and proficiently understand and absorb new information.
Attention to detail. Unrelenting attention to high standards including with regards to cleanliness, accuracy, and organization. Does not let important details slip through the cracks or derail projects.
Persistence. Demonstrates tenacity and willingness to go the distance to get something done.
Proactivity. Acts without being told what to do. Brings new ideas to the company. Proactive in seeking solutions and upgrades
Flexibility and adaptability. Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change. Proven ability to manage multiple moving pieces at once.
Calm under pressure. Maintains stable performance when under heavy pressure or stress.
Enthusiasm. Exhibits passion and excitement over work. Has a can-do attitude.