Email Marketing Manager

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Email Marketing Manager

Job Summary: As the Email Marketing Manager, you will be responsible for overseeing the planning, execution, and optimization of email marketing campaigns across various channels including email, SMS, loyalty programs, and direct mail. You will play a crucial role in driving engagement, retention, and revenue generation through effective strategies.

Responsibilities:
Manage all CRM channels including email, SMS, loyalty programs, and direct mail, ensuring consistent messaging and brand representation.
Develop comprehensive marketing calendars to schedule and optimize campaigns effectively.
Own the campaign planning process, ensuring all stakeholders adhere to deadlines and deliverables while guiding the creative development of owned programs.
Responsible for overall campaign direction and creative feedback, collaborating cross-functionally with other departments such as marketing, product, and sales to ensure alignment of messaging and objectives.
Drive customer segmentation analytics (RFM, behavioral, attitudinal, demographic) and develop a segmentation strategy with the current customer base and implement tactics to grow revenue and repeat rate through retention tactics: cross-sell win-back initiatives, personalization, and automation.
Lead a rigorous testing strategy (A/B and multivariate tests) to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels.
Stay updated on industry trends, best practices, and emerging technologies in email marketing to drive innovation and improvement in campaign performance.
Continuously analyze and optimize email marketing strategies to maximize ROI and achieve forecasted goals.
Lead and manage a team of two direct reports, providing guidance, support, and professional development opportunities.

Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
5 years of proven experience in email + sms marketing management, preferably in a similar role.
DTC Apparel / Fashion experience.
Proficiency in email marketing platforms such as Klaviyo, Sendlane or similar tools.
Experience working on a customer loyalty program is a plus.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Strong leadership skills with experience in managing and developing a team.
Excellent communication and interpersonal skills.
Creative thinking and problem-solving abilities.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Attention to detail and a commitment to delivering high-quality work.