Email Marketing Manager

We are looking for people interested in positions with tremendous growth potential, but which come with high expectations of work rate and quality of work. We are a fully remote company and utilize that to find the best talent around the world to join our team. Since we are a remote-first company, we always do our best to be as accommodating to a healthy work/life balance. Include the word “fuel” in your application. Applications without this will be automatically deleted. Please also include design examples of your email campaigns and captures.

Overview:
– Highly organized and detail-oriented Email Manager to join our team.
– Responsible for overseeing and optimizing our email marketing campaigns by collaborating with various teams to develop engaging content, manage subscriber lists, and analyze campaign performance.

Key Tasks & Behaviors
– Manage content, subscriber lists, and analyze campaign performance.
– Develop and implement email marketing strategies to increase customer engagement, retention, and conversion rates.
– Manage all aspects of monthly email campaigns, including content creation, scheduling, testing, and deployment.
– Collaborate with cross-functional teams, such as marketing, design, and content, to create compelling and personalized email content.
– Segment and maintain subscriber lists based on various demographics, preferences, and behaviors.
– Monitor and analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, to optimize campaign effectiveness.
– Conduct A/B testing on subject lines, email copy, and creative elements to continuously improve campaign performance.
– Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.
– Implement email automation workflows, drip campaigns, and personalized email journeys to nurture leads and drive customer loyalty.
– Manage, plan, adjust, and report on Pop Up Email & SMS captures.
– Stay updated on industry trends and emerging email marketing technologies to incorporate innovative strategies into campaigns.
– Identifying, testing, and implementing key optimizations around segmentation and offer testing.
– Own the brand content calendar and creative production process: creative briefs, planning, scheduling, and deployment.
– Track and analyze campaign and flow performance and provide actionable items to test and improve main KPIs on a period basis (weekly, monthly, and quarterly).
– Work cross-functionally with brand, product, growth and customer success to ensure that final outputs are strategically aligned.
– Leverage testing, segmentation, classification, and behavioral targeting to maximize engagement and nurture existing customers.
– Maintain a deep understanding of CRM best practices, technology, and trends to react to new insights and behavior shifts.
– Passion for driving results through effective email communication.

Requirements:
– Proven experience in email marketing or related roles.
– Strong knowledge of email marketing platforms, such as Klaviyo, Mailchimp, or similar tools.
– Strong knowledge of SMS marketing platforms, such as Postscript, Attentive, or similar tools.
– Excellent written and verbal communication skills.
– Analytical mindset with the ability to interpret data and make data-driven decisions.
– Familiarity with email deliverability and engagement best practices.
– Detail-oriented and well-organized, with the ability to manage multiple projects simultaneously.
– Knowledge of email marketing regulations, including Apple Mail Privacy, CAN-SPAM and GDPR.
– Creative thinker with the ability to develop engaging and impactful email content.
– Experience with CRM systems and marketing automation tools is a plus.
– Experience with Woocommerce is a plus.