Email Marketing Manager

unybrands acquires e-commerce brands that operate on and off Amazon. unybrands integrates the brands into its platform, optimizes the business operations and economics, and expands to new product lines and geographies. With us, e-commerce brands reach new heights with expert operators and infrastructure.
About the role:
UnyBrands: Direct-to-Consumer Email & SMS Marketing Manager (Multi-Brand)
Craft data-driven journeys and fuel brand growth. Take ownership of crafting powerful customer experiences and driving measurable results through multi-channel Klaviyo campaigns. Own the customer experience across diverse brands:
• Architect captivating campaigns: Design and execute strategic email and SMS journeys across the customer lifecycle, from acquisition to loyalty, leveraging the full power of Klaviyo’s platform.
• Data-driven decision maker: Extract actionable insights from campaign performance, identify growth opportunities, and present data-backed recommendations to stakeholders.
• Innovation is key: Stay ahead of the curve by researching and implementing cutting-edge Klaviyo strategies and automation techniques.
• Champion collaboration: Work seamlessly with cross-functional teams (marketing, product, merchandising) to ensure brand consistency and alignment across all touchpoints.
• Multi-brand management: Juggle multiple brands with exceptional organizational skills and meet deadlines with unwavering efficiency
You’ll excel if you possess:
• 3+ years of proven success in DTC or ecommerce email and/or SMS marketing.
• Demonstrable track record of driving measurable results: Increased open rates, click-through rates, conversions, and revenue through Klaviyo campaigns are your forte.
• Klaviyo mastery: You’re fluent in segmentation, personalization, triggers, flows, and A/B testing, wielding Klaviyo as your communication engine.
• Data analysis prowess: Tools like Google Analytics and Klaviyo Insights are your playground, and you extract actionable insights with ease.
• Compelling copywriting skills: Your email and SMS copy ignites interest and drives conversions.
• Organizational champion: Prioritization, time management, and meeting deadlines are your superpowers.
• Curiosity and drive: You’re a lifelong learner who stays ahead of the DTC and marketing curve.
• Independent spirit: You take initiative but excel in collaborative environments.
Bonus points for:
• Experience managing and optimizing diverse brands within the Klaviyo ecosystem.
• Expertise in email and SMS compliance regulations.
• Familiarity with additional automation tools like Zapier or Click to view.