Email Marketing Manager

We’re looking for an experienced Email Marketing Specialist to join our team and help us plan campaigns, write email copy, order creatives, set up campaigns in Klaviyo, and run A/B tests on automation.
Our ideal candidate has a strong understanding of ecommerce email marketing best practices, excellent copywriting skills, and experience working with email marketing platforms such as Klaviyo and Autopilot. You should be comfortable working in a fast-paced environment, managing multiple projects simultaneously, and collaborating with cross-functional teams.
Responsibilities:
* Plan and execute email marketing campaigns that drive revenue and engagement for our clients.
* Write compelling email copy that resonates with our client’s target audience.
* Set up campaigns in Klaviyo
* Run A/B tests on automations to optimize performance and improve campaign results.

2. Email Marketing
* Develop and execute comprehensive email marketing strategies to drive customer engagement, retention and conversion.
* Directing our design team to develop visually appealing email templates and ensure brand consistency (no design experience required)
* Conduct tests and experiments to improve the performance of email campaigns, such as trying different subject lines or layouts.
* Monitor deliverability, open rates, click-through rates and unsubscribe rates to maintain a healthy email list and improve engagement.
* Plan and create personalized email campaigns, including promotional offers and product updates
* Segment customer database and create targeted email lists based on customer behavior, preferences and demographics

* Planning and maintaining a weekly and monthly e-newsletter calendar based on business needs
* Briefing email campaigns to designers and copywriters
* Building email campaigns
* Creating workflows
* Checking and testing all email proofs to ensure accurate communication with the customers (links, grammar, spelling, pricing)
* Reporting on email performance, analyse results and implement effective campaign improvements
* Taking ownership of AB and multivariate tests to ensure we maximise our KPIs
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* Staying aware of industry best practices

Our business, GoGreenGadgets, is a recycling company that specializes in mobile phones. We purchase used devices from individuals and then sell them to wholesalers. You can find more information about our company on our Instagram page called ‘GoGreenGadgets1’