Email Marketing Manager and Media Buyer

The Digital Marketing Manager is a key strategic marketing partner for Healing Rosie.

Healing Rosie is a community for women who are dealing with the challenging symptoms of flabby, foggy and fatigued as they get older. We are developing offer funnels for online courses including tripwires, courses with upsells and downsells, and webinar funnels.

Our team is growing and we have more opportunities that we can handle at the moment. There is plenty of opportunity for our team members to contribute and grow with the company.

You will be responsible for managing our email list , executing our email marketing and media buying strategy.

JOB RESPONSIBILITIES:

** managing our email calendar and related sends, including resending to unopens
** setting up autoresponders and complex triggering for email automations
** managing A/B testing for subject lines
** managing data reporting and reporting with an emphasis on accurate numbers (and knowing what they mean)
** collaborating with our marketing team to optimize performance of our email strategy
** managing our email assets, including implementing best practices around email sends and list hygiene
** Maintaining high email deliverability
** Managing email marketing tasks (setting up campaigns, automations and split tests, tracking email and related metrics)
** Pulling metrics and handling all email-related reporting
** Managing UTM codes for tracking external linkbacks
** Tracking monthly KPIs for email marketing
** Understand email CVR, OR, CTR, EPC / EPL, PPM, revenue etc.
** Understands segmenting & optimizing email conversions
** Can build an email calendar and schedule affiliate partner emails and offers
** Managing our affiliate calendar, related email marketing tasks, and the revenue generated from these efforts
** Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
** Sourcing and presenting audience data and advertising proposals to clients for feedback.
** Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
** Experience creating / managing a monthly social calendar, repurposing content for social media, etc.
** Monitoring audience and media trends, practices, and new technologies.
** Collaborate with our creative teams to enhance campaign assets as needed
** Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.

Experience and Skills Required:

** At least 3 years of email marketing experience required; Have 2+ years of experience setting up complex email automations and work flows with various tags and triggers

Intermediate to expert experience in Kartra a huge plus

** Understand email KPIs, including CVR, OR, CTR, EPC / EPL, PPM, revenue etc.
** Understands segmenting & optimizing email conversions
** Minimum of 3 years of Google/Facebook Ads account management experience
** Experience with buying media on multiple platforms – Facebook, Instagram, Google, Bing
** Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
** Experience in ads budget management and reporting
** Experience running ads for health / wellness brands a huge plus
** Demonstrate a solid typing WPM (ideally 55 wpm+)
** Excellent English skills, and able to communicate well both verbally and in writing
** Be well-versed in digital marketing tools + best practices, including Zapier, Kartra, Google Analytics, Google Data Studio,, etc.
** Experience with remote team tools like Time Doctor, Slack, Trello, Google Suite, LastPass, Skype and Zoom

Tech Requirements:

** Computer – at least i5 or equivalent with 8gb RAM
** Internet Speed – At least 50 MBPS Download speed

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We pay 13th month and all Filipino holidays.
Work core hours are from 5AM – 2PM PHT Mon – Fri
This is a full time role with a salary range of PHP40,000-55,000 monthly, DOE
This position will start out part time and work full-time as we get things rolling.

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APPLICATION INSTRUCTIONS

If this position is interesting to you, please apply:

1) Join our community: Click to view/opportunities

2) Please send an email to Click to view with the Subject: I am applying for HR :: Email Marketing Manager

3) In the body of the email, the first sentence should be: I am applying for HR :: Email Marketing Manager

4) Then, please share a couple of paragraphs describing why you’d be good for this position, and

5) Please provide a link to your resume and portfolio
(don’t skip this step or we will not accept your application!).

6) Please also include your mobile phone number (we like to text). Thank you!

View all our open positions here on Google docs: Click to view/3ITuf8a