We are currently seeking a skilled and experienced Email Marketing Manager who can lead our email marketing strategies to enhance our market presence, customer engagement, and revenue growth!
IMPORTANT NOTE: Please fill out this form to be considered for this role: /forms/d/e/1FAIpQLSfMhT6huO2i2e1YCN5T_3iIqyeh5YwXW-xyc-1-RY1_0CtbKg/viewform?usp=sf_link
Position Overview:
The Email Marketing Manager will play a pivotal role in leading our email marketing strategies to elevate our market presence, enhance customer engagement, and drive revenue growth. This dynamic position calls for a unique blend of creativity, analytical prowess, and a profound understanding of email marketing tools and best practices.
Key Responsibilities:
– Email and Direct Mail Strategy: Develop and execute a comprehensive email marketing and direct mail strategy aligned with our business goals.
– Copywriting Optimization: Enhance direct mail copy and design to maximise response rates and conversions..
– Email Health: Monitor and maintain the health of our email list, ensuring compliance with regulations and best practices.
– Segmentation: Implement effective segmentation strategies to deliver personalised content to our subscribers.
– Automation: Utilise email automation tools to streamline campaigns and workflows.
– Reporting: Track and analyse email metrics, providing regular reports and recommendations for improvement.
– Compliance: Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.
– Team Collaboration: Work closely with Lead Gen and Loom teams to align email marketing with overall marketing initiatives.
– Stay Current: Stay updated on industry trends and best practices to keep our email marketing efforts innovative and effective.
– Conduct an email verification and validation process to ensure the accuracy and validity of all email addresses before transferring the leads to the sales team. This step is crucial in ensuring that the sales team receives high-quality leads with reliable contact information, minimising the risk of wasted efforts on incorrect or outdated leads.
– Preparing Leads for the Campaigns.
Requirements & Qualifications:
– Proven experience as an Email Marketing Manager or a similar role.
– Strong understanding of email marketing best practices and strategies.
– Experience in direct mail marketing/campaigns is highly preferred.
– Proficiency in email marketing software and automation tools.
– Experience in building sales funnels and creating landing pages.
– Skills in general marketing and email copywriting.
– Analytical mindset with the ability to interpret data and make data-driven decisions.
– Detail-oriented with strong organisational skills.
– A creative thinker who can develop engaging email campaigns.
– Familiarity with email compliance regulations.
– A bachelor’s degree in marketing, communications, or a related field is a plus.
Why join Horison Marketing?
– Paid lunch break of 30 minutes for an 8-hour shift
– One week of paid time off for Christmas
– One week of paid time off annually, which can be taken at any time of your choosing
– Birthday paid leave to celebrate your special day
– One additional day of paid time off granted for each year of service completed with our company.
If you meet the above requirements and are excited about the opportunity to join a dynamic and growing team, we encourage you to submit your application today!
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Company: Horison Marketing
Name: Horison Marketing Recruitment
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