Email Marketing Manager for E-Commerce Brand

Job Summary:

We are seeking an experienced Email Marketing Manager in a part-time or full-time position to join our dynamic marketing team. As a shoe brand with a significant customer base in Germany, we require a talented individual who is proficient in Klaviyo, possesses exceptional mail designing skills, and has a flair for compelling copywriting. The ideal candidate should be passionate about driving engagement and conversion through strategic email campaigns.

Responsibilities:

* Develop and execute email marketing strategies in alignment with the brand’s objectives and target audience.
* Create engaging email campaigns that resonate with our customers, utilizing Klaviyo’s functionalities to their full potential.
* Design visually appealing emails that reflect the brand’s aesthetics and effectively communicate the intended message.
* Monitor and analyze email campaign performance metrics, adjusting strategies accordingly to maximize engagement and conversion rates.
* Collaborate with the design team to ensure consistent branding and messaging across all email communications.
* Conduct A/B testing to optimize email content and layout for improved results.
* Manage the email marketing calendar, ensuring timely and relevant communications with customers.
* Stay updated with industry trends and best practices to continuously enhance email marketing strategies.

Requirements:
* Proven experience (2 years) as an Email Marketing Manager or in a similar role, preferably within the retail or e-commerce industry.
* Advanced expertise in Klaviyo, with a deep understanding of its features and capabilities
* Proficiency in Cava, Photoshop or other design software for creating visually appealing email templates.
* Exceptional copywriting skills with a keen eye for detail and the ability to tailor messaging to different customer segments.
* Experience with AI Tools with Jasper & ChatGPT to refine copywriting.
* Strong analytical abilities to interpret data and make data-driven decisions.
* Excellent communication and collaboration skills to work effectively with cross-functional teams.
* A creative mindset with a passion for staying updated with the latest marketing trends and techniques.
* A minimum availability of 20 hours per week.
* Availability as of now due to the upcoming events

Benefits working with us:

* To have a long-term position in a fast-growing e-commerce brand
* You get access to a large client list and a wide product portfolio to optimise different campaigns and flows according to your vision.
* Flat hierarchies in a dynamic team
* Access to various marketing courses, coaching modules and seminar recordings on the subject of marketing

Application Instructions:

We are not looking for an agency, just someone individual who wants to join our team on a long-term basis.
Please submit a portfolio showcasing three of your previous email marketing campaigns and designs.
Additionally, include a brief cover letter highlighting your relevant experience and why you are the ideal candidate for this position.

We look forward to reviewing your application.