Email Marketing / SMS Specialist (Remote)

As an Email Marketing Specialist your day-to-day responsibilities will be to:

· Take ownership of the email marketing program development and execution, including strategy, automation, segmentation, testing, tracking and reporting it.

· Monthly Reporting and SMS campaigns.

· Utilize leading email platforms to implement, optimize, and report on campaigns, and provide strategies to optimize programs.

· Develop email marketing strategies based on our marketing goals and target audiences, tracking the success of these strategies and adjusting as necessary to achieve optimal engagement and conversion.

· Plan and conduct A/B testing to optimize email campaigns and automation.

· Work with team to ensure distributed emails perform, including providing insight to copy and creative teams.

· Own the email list management process & determine audiences for campaigns based on targeted outcomes.

· Maintain a solid understanding of email and digital marketing best practices, and email-specific regulations throughout North America.

· Coordinate with other members of the marketing team and other departments to ensure alignment of email marketing efforts with larger business goals.

· Attend meetings and presentations to discuss campaign performance, make recommendations, and provide updates on the latest trends and best practices in email marketing.

What we are looking for:
· 3+ years of experience in email marketing.

· Proven track record of developing and executing successful email marketing campaigns.

· Proficiency with email platforms such as MailChimp, Klaviyo, Drip, Apollo and SendGrid.

· Strong knowledge of email marketing regulations (CAN-SPAM, GDPR, etc).

· Adherence to email and digital marketing best practices and compliance with regulations like the Canadian Anti-Spam Legislation (CASL).

· Proficient in email design and copywriting best practice.

· Excellent written and verbal communication skills.

· Ability to analyze campaign performance and apply data insights for improvements.

· The ability to manage multiple projects simultaneously.

· Creative thinking and problem-solving skills.

· Ability to work independently and as part of a team.

· Strong attention to detail and accuracy.

· Successful integration of email marketing efforts with other marketing initiatives to support broader business goals.

· DMARC (highly desirable)

· Experience with B2B companies is an asset.

· Excellent written and verbal skills in English.

· Strong project management skills, attention to detail, and ability to manage multiple projects in parallel.

During the interview process, we will be looking for behaviours that demonstrate the following:

· Strong communication skills: The candidate should be able to communicate clearly and effectively with team members, and be able to articulate complex concepts in a simple and understandable manner.

· Results-oriented: The candidate should be focused on achieving measurable results and meeting KPIs, and be able to adjust strategies and tactics as necessary to achieve those results.

· Creativity and innovation: The candidate should be able to think outside the box and come up with creative and innovative solutions to marketing challenges.

· Attention to detail: The candidate should have a keen eye for detail and be able to ensure that all email marketing programs are executed flawlessly.

· Time management and organization: The candidate should be able to manage multiple projects simultaneously, prioritize tasks effectively, and meet project deadlines.

· Proactivity: The candidate should be proactive in identifying opportunities for improvement and making recommendations for enhancing campaigns.

· Collaboration: The candidate should be able to work collaboratively with team members from different departments and be able to build strong working relationships.

· Continuous learning: The candidate should be committed to staying up to date with the latest trends, tools, and technologies in email marketing, and be willing to continuously learn and develop their skills.

Your next career milestone awaits – apply today and lead the charge in driving exceptional results!