Email Marketing Specialist

Company Description:
Selfie Booth is at the forefront of delivering innovative event solutions, such as engaging photo booths and digital experiences that captivate audiences. We are committed to elevating events into memorable experiences, driven by passion, creativity, and technology.

Position Summary:
Join our dynamic marketing team as an Email Marketing Specialist, where you will spearhead impactful email marketing campaigns to deepen client relationships and attract potential engagements. This role is ideal for a marketing maestro who excels in crafting persuasive content, analyzing campaign effectiveness, and employing strategic finesse to boost client engagement and loyalty.

Key Responsibilities:

Design and execute targeted email marketing campaigns that resonate with our audience and align with our strategic goals, emphasizing client engagement and brand loyalty.
Generate compelling and relevant content for various email formats, including newsletters, promotional communications, and event notifications, to maintain and nurture client connections.
Utilize segmentation and personalization strategies within HubSpot and Mailchimp to deliver customized email experiences.
Rigorously analyze and report on campaign performance, leveraging insights to refine and optimize future email initiatives.
Collaborate across departments to integrate email marketing with broader client relationship and retention strategies.
Maintain a pulse on emerging email marketing trends and practices, integrating innovative approaches to enhance campaign effectiveness.
Partner with our design team to create visually appealing email templates that reflect our brand and resonate with our audience.
Manage and enhance our client database within HubSpot and Mailchimp, ensuring accuracy, segmentation, and compliance with data protection regulations.
Qualifications:

Demonstrated expertise in email marketing, underscored by a track record of fostering client engagement and building lasting relationships.
Proficiency in HubSpot and Mailchimp, with hands-on experience in managing client databases and executing targeted marketing campaigns.
Exceptional writing and content creation skills, capable of producing engaging and action-oriented email content.
Analytical acumen, adept at evaluating campaign metrics to guide data-driven decisions.
Familiarity with data privacy and compliance standards relevant to email marketing.
Strong collaborative skills, with the ability to work effectively in a team-oriented environment.
Creativity and a client-focused approach to marketing strategies.
Bachelor’s degree in Marketing, Communications, or a related field, with a preference for candidates possessing additional certifications in HubSpot or Mailchimp.