Email Marketing Specialist

Email Marketing Specialist (Dropshipping)

About Us:
At BJ-ECOM, we are a rapidly growing e-commerce company specializing in dropshipping. We pride ourselves on curating unique and high-quality products from around the world and delivering them directly to our customers’ doorsteps. As we continue to expand our market presence, we’re seeking a talented and experienced Email Marketing Specialist to join our dynamic marketing team.

Responsibilities:

1. Strategy Development:
Develop and execute innovative email marketing strategies tailored to the dropshipping industry.
Collaborate with the marketing team to align email campaigns with overall business objectives and brand voice.

2. Campaign Management:
Create, schedule, and optimize email marketing campaigns to drive customer engagement, retention, and sales.
Utilize segmentation and personalization techniques to deliver targeted and relevant content to different customer segments.
Monitor and analyze campaign performance, leveraging data-driven insights to continuously refine strategies.

3. Content Creation:
Craft compelling and persuasive email content, including subject lines, copy, and visuals, that resonate with our target audience.
Work closely with the design team to ensure visually appealing and on-brand email templates.

4. A/B Testing:
Conduct A/B testing on various email elements (subject lines, images, CTAs, etc.) to optimize campaign performance and conversion rates.
Use test results to iterate and improve future email campaigns.

5. List Management:
Manage and maintain email subscriber lists, ensuring compliance with relevant data protection regulations.
Implement strategies to grow our email subscriber base and minimize subscriber attrition.

6. Automation:
Set up and manage automated email workflows, including welcome series, abandoned cart recovery, and post-purchase follow-ups.

7. Reporting and Analysis:
Provide regular performance reports, highlighting key metrics and insights, to track the effectiveness of email marketing efforts.
Identify trends and opportunities for improvement, and make data-backed recommendations to optimize campaign results.

Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
Proven experience in email marketing, preferably within the dropshipping or e-commerce industry.
Proficiency with email marketing platforms (e.g., MailChimp, Klaviyo, etc.).
Strong understanding of A/B testing, segmentation, and campaign optimization techniques.
Excellent copywriting skills with a keen eye for detail.
Data-driven mindset and ability to interpret analytics to guide decision-making.
Familiarity with e-commerce and dropshipping trends.
Creative thinker with the ability to generate innovative ideas for email campaigns.
Strong organizational and project management skills.
Exceptional communication and collaboration abilities.

How to Apply:

If you’re a creative and results-driven Email Marketing Specialist with a passion for dropshipping and e-commerce, we’d love to hear from you. Please submit your resume, cover letter, and a portfolio showcasing your email marketing campaigns to below.