Email Marketing Specialist

About Us
Mid-sized E-Commerce company with multiple brands on Shopify and Amazon. We seek a talented and motivated Email Specialist to join our marketing team. If you are passionate about email marketing, have a keen eye for detail, extremely analytical, and love creating engaging email campaigns, we want to hear from you!

Work Hours: Monday – Friday, 8:30 am – 5:00 pm PST (Los Angeles, CA time zone)

Job Description
As an Email Specialist, you will be responsible for beginning-to-end effective email marketing campaigns for our brands to engage our audience and drive business growth – in particular, acquisition and retention. You will work closely with our marketing team to create compelling email content, design visually appealing templates, and optimize campaigns for maximum impact. The ideal candidate is highly skilled in email marketing best practices, has an extremely analytical mindset, and is adept at using email marketing tools and analytics to enhance campaign performance. You will also own and manage the SMS and push notification channels from beginning to end.

Key Responsibilities:
*Develop a strong understanding of our competition, industry, and marketing goals and objectives and contribute to developing emails that drive growth and increase retention for our business.
*Understand analytics and data and use them to create compelling email/SMS flows.
*Actively brainstorm, propose, and implement new ideas for email/SMS campaigns to optimize the flow continually.
*Analyze, review, and present Monthly/Quarterly Business Reviews to the team and recommend growth areas for the business.
*Analyze data to provide reports and conclusions.
*Develop, implement, and optimize email marketing campaigns to achieve business objectives and KPIs.
*Work with graphic designers to create visually appealing and responsive email templates.
*Write compelling and engaging email content, subject lines, and calls to action to drive user interaction and conversions.
*Segment email/SMS lists based on user characteristics and behaviors to personalize campaigns for different audience segments with particular attention to driving retention and acquisition.
*Conduct A/B testing on various email/SMS elements to optimize campaign performance.
*Monitor email/SMS deliverability rates and inbox placement to ensure high deliverability.
*Analyze campaign performance data, interpret results, and provide actionable insights to improve future campaigns.
*Stay updated with industry trends, best practices, legalities, and emerging technologies in email/SMS marketing.
*Collaborate effectively with cross-functional teams to align email marketing efforts with overall marketing strategies.

Qualifications:
*Proven experience in executing successful email marketing campaigns.
*Proficiency in email marketing platforms (e.g., Klayvio, Attentive, Emotive, etc.) and marketing automation tools.
*Strong understanding of email marketing best practices, including deliverability, list management, and segmentation.
*Excellent copywriting and editing skills with a focus on creating engaging email content.
*Analytical mindset with the ability to interpret data and make data-driven decisions.
*Creative thinking and attention to detail, ensuring high-quality email designs and content.
*Strong communication and collaboration skills, both written and verbal.
*Proficiency with Google Analytics and/or other reporting tools.

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and relevant experience to Click to view. Please include “Email Marketing Specialist Application – [Your Name]” in the email subject line.

Application Deadline: November 24, 2023