Email Marketing Specialist

We are seeking a skilled and creative Email Marketing Specialist to join our dynamic marketing team. As an Email Marketing Specialist, you will play a pivotal role in researching content, crafting and executing effective email campaigns that engage our audience, drive conversions, and contribute to the overall marketing strategy.

Responsibilities:

– Develop and execute end-to-end email marketing campaigns, including planning, designing, testing, scheduling, and analyzing results.

– Collaborate with cross-functional teams to gather content, assets, and messaging for email campaigns.

– Create engaging and compelling email content that aligns with brand guidelines and resonates with the target audience.

– Segment email lists based on various criteria, ensuring highly targeted and relevant messaging.

– A/B test subject lines, content, and calls-to-action to optimize email performance.

– Monitor email deliverability, open rates, click-through rates, and other key performance metrics.

– Implement marketing automation workflows and drip campaigns to nurture leads and drive conversions.

– Ensure compliance with email marketing best practices and legal requirements, including CAN-SPAM regulations.

– Stay updated on industry trends and best practices in email marketing, and apply insights to continuously improve campaigns.

– Collaborate with the design team to create visually appealing and mobile-responsive email templates.

Requirements:

Bachelor’s degree in Marketing, Communications, or related field and designing
Proven 3+ years of experience in email marketing, preferably in a similar role.
Prior experience in Designing is a must.
Hand on experience on Adobe illustrator and Photoshop preferred.
Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
Strong understanding of email marketing best practices, segmentation, and personalization.
Excellent written communication skills and attention to detail.
Analytical mindset with the ability to interpret data and optimize campaigns for better results.
Creative thinking and the ability to come up with innovative ideas for email content and campaigns.
Basics of Designing skills
Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
Strong teamwork and collaboration skills.
Knowledge of CRM systems and marketing automation tools (preferred).

Join our team and be part of a dynamic environment where your expertise in email marketing will make a direct impact on our marketing efforts. If you are passionate about crafting compelling email campaigns that drive engagement and conversions, we’d love to hear from you

Job Type : Remote (WFH)

Job Timings : 10 AM to 6 PM EST