Email Marketing Specialist

Who We Are:

At Escend Media, we believe in empowering small business owners and their teams by partnering with them to develop, create and optimize their owned media platforms.

What We Do:
We help 7 and 8 figure ecommerce businesses develop, optimize and scale their owned media marketing efforts. Whether they are just looking to start email marketing, they need to really refine what they are currently doing or they need someone to take the entire paid media department off their shoulders, we’re here to help them so that they can focus on running the business.

Our clients are leaders in their industry and have built strong relationships with the customers they serve. Our job is to ensure that their brand image stays consistent online and offline and, more importantly, that their business is growing.

Summary of The Position:
The email marketing manager will be responsible for developing, optimizing and managing email marketing and SMS strategies for clients. As an email marketing manager, you will be responsible for designing campaigns, building campaigns, A/B testing, analyzing trending products, send tracking, KPI analysis and scheduling campaigns.

Our Culture:
No one is bigger than the team
We don’t make excuses, we take responsibility
Innovate everywhere
Communicate. Communicate. Communicate. We have a culture of open communication.

Required Skills:
Minimum of 2 years of experience in a similar role
Minimum of 2 years of experience working with ecommerce brands
Deep understanding of Klaviyo
Experience copywriting of ecommerce brands
Experience with adherence to brand standards
Experience with design software like, Photoshop and In Design (nice to have)
Approach each day with a sense of urgency and purpose
Experience with project management softwares like Clickup
Excellent attention-to-detail, organizational skills and ability to prioritize workload
Excellent communication skills (written and verbal)

Responsibilities:
Building and optimizing email flows (welcome, abandon cart, winback, thank you)
Own the execution and development of promotional emails for clients
Schedule all campaigns and flows per the email calendar
Create reports on email marketing performance on a weekly basis
Help to establish a standard set of KPIs for clients
Conduct A/B testing to improve KPIs
Coordinate with graphic designers to get new email templates designed
Product inventory analysis
Help guide email segmentation, targeting and lead nurture strategies
Help to create and work with design team to design new email templates
Increase email subscriptions/list size
Strategize with account managers to improve email marketing performance
Ensure compliance with CAN-SPAM regulations and international data collection policies
Monitor email deliverability, IP health and maintain data hygiene

Perks:
Flexible working hours
Remote working
Room to grow – we’re an early stage start up with a proven track record
Competitive compensation

This Role Is Perfect for You If…

You love working as a team.
You are a self-starter.
You can work under pressure
You have exceptional communication skills
You are results/outcome driven.
You have a ‘can-do’ attitude. If “that’s not my job” isn’t in your vocabulary, you’ll fit in great!

This Role is NOT the Right Fit For You If You Are…
A ‘me first’ type of person
Not a self-starter.
Not a ‘people person’
Problem driven, not solution oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you.
Looking for a typical 9-5. If you hate Mondays, this is not for you. We’re a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, we’ll have all hands on deck. Sometimes you might have to work late but sometimes you’ll get the afternoon off, it’s not all work no play, but we’re here to help business grow!