Email Marketing Specialist

About Social Seed:

We are SOCIAL SEED, a family-oriented business with a knack for helping brands achieve greatness through the power of digital marketing. We believe in the power of creativity to inspire, change minds, and transform brands.

Our Mission is to empower organizations to connect with their audiences through innovative visual storytelling and strategic marketing campaigns, leading to increased ROI, lasting engagement, and brand sustainability, and we are looking for a talented Email Marketing Specialist to join our team.

Role Overview:

As an Email Marketing Specialist at Social Seed, you will be responsible for the development, execution, and optimization of our email marketing programs. This includes overseeing creative development, conducting A/B testing, and leveraging web analytics to improve strategies and maximize conversion. You will also play a crucial role in mapping out customer journeys for newsletters, special campaigns, and automated drip campaigns.

Responsibilities:

Take ownership of the email marketing program development and execution, including automation, segmentation, testing, tracking, and reporting.
Collaborate with team members to create comprehensive email marketing campaigns that align with our clients’ overall digital marketing goals.
Oversee the creative development and implementation of on-brand and responsive email templates.
Plan and conduct A/B testing to optimize email campaigns and automation.
Ensure all emails and campaign activity is tracked, analyzed, and shared for ongoing program optimization.
Run test campaigns before anything gets sent or pushed live to the audience.
Develop and implement strategies to improve email performance KPIs, including decreasing subscriber churn.
Map out customer journeys for newsletters, special campaigns, and automated drip campaigns.
Maintain a solid understanding of email and digital marketing best practices, and email-specific regulations throughout North America (including CASL).
Continuously identify areas of opportunity and improvement in the email content creation, review, and deployment processes.
Leverage web analytics and sales data to improve strategies that focus on maximizing conversion, improving ROI, and optimizing the user experience across all channels.
Manage the email list process & determine audiences for campaigns based on targeted outcomes.
Assist with KPI reporting on all email marketing efforts, campaigns, and integrated marketing initiatives on a structured basis.
Creation of email copywriting that encourage users to take desired action on email campaigns.

What We’re Looking For:

We are looking for a candidate who aligns with our company culture and values. At Social Seed, we foster a sense of belonging and community, encourage personal growth and responsibility, and strive for sustainable practices. We value honesty, integrity, and commitment to our clients. If you’re passionate about email marketing and excited about the prospect of helping brands tell their stories, we’d love to hear from you.

Qualifications:

Proven (1-2 years) work experience as an Email Marketing Specialist or similar role.
Proficiency in creating basic weekly marketing KPI reports.
Experience working with clients in various industries.
Strong analytical skills.
Familiarity with planning and research softwares.
Excellent communication and decision-making skills.
Punctual, professional, and direct communicator.
Proficient understanding of email marketing principles and best practices.
Familiarity with digital marketing regulations, including CASL.
Strong analytical skills and ability to interpret web analytics and sales data.
Proficiency in A/B testing and email campaign optimization.
Understanding of copywriting for email marketing, including subject titles, preview text and email copy.

Preferences:

Familiarity with Active Campaign, Mailchimp and other ESPs
Familiarity with Google Suite
Familiarity with ChatGpt and other ai softwares
Familiarity with Slack, Notion, and Discord

Benefits:
Compensation: Starting hourly rate for this position is $4/per hour USD. Growth is encouraged.
The position is 100% Remote; Work-From-Home.
Position does not require client-facing responsibilities.
Part-time / Contractor hours

Working Time Zone:
Our agency operates in the Eastern Time (EST) zone.