Email Marketing Specialist

We are seeking a talented and experienced Email Marketing Specialist to join our marketing team.

The ideal candidate will be responsible for planning, creating, and executing email marketing campaigns that engage and nurture our audience, drive customer engagement, and increase conversions.

If you are a creative and data-driven marketing professional who is passionate about email marketing, we want to hear from you.

Key Responsibilities:

– Develop and implement email marketing strategies to drive customer acquisition, retention, and conversion.

– Create and execute email marketing campaigns, including designing email templates, writing compelling copy, and setting up A/B tests and autoresponders.

– Segment and target email lists to ensure personalized and relevant messaging.

– Analyze email marketing performance and make data-driven recommendations for optimization.

– Ensure compliance with email marketing best practices and legal requirements, including CAN-SPAM and GDPR.

– Collaborate with the design and content teams to create visually appealing and engaging email campaigns.

– Monitor industry trends and emerging email marketing technologies to stay ahead of the curve.

Qualifications:

– Proven experience in email marketing, including campaign management and analysis.

– Proficiency with email marketing platforms (e.g., Klaviyo, Omnisend, Brevo or similar).

– Strong copywriting and content creation skills.

– Familiarity with HTML for email template customization is a plus.

– Data-driven mindset with the ability to interpret and act on analytics.

– Excellent communication and teamwork skills.

– Strong organizational and project management skills.

How to Apply:

Please answer the following questions within your application:

1. Please describe your experience with email marketing platforms. Which email platforms are you most proficient in?

2. Considering the cost vs. features, which email platform would you prefer to use?

3. Can you describe examples of successful email marketing campaigns you’ve managed in the past? What were the key metrics you tracked, and what results did you achieve?

4. How do you ensure that email marketing campaigns are GDPR and CAN-SPAM compliant? Are you familiar with other relevant email marketing regulations?

5. How do you approach email list segmentation and targeting to deliver personalized email content?

6. Can you describe an example of a successful email segmentation strategy you’ve implemented?

7. What email marketing metrics do you consider the most important, and why?

8. Describe a time when an email marketing campaign didn’t perform as expected. What steps did you take to identify the issues and improve results?

9. Are you experienced in managing the entire email marketing process, from strategy development to reporting? Please outline the steps you typically follow in a campaign’s lifecycle.

Use the subject line “;Email FTW” on your application so I know you read this entire post. Using any other subject lines will be ignored.