Job Title: Email Marketing Specialist
Work hours: Part-time 15 hours/week
Timezone: Eastern Standard Time (EST)
Initial work schedule: 8:00 to 11:00 am EST, Mondays to Fridays
Rate: $6-7 per hour DOE
Job Description: As an Email Marketing Specialist, you will be at the forefront of devising and executing strategic email campaigns, leveraging cutting-edge tools and techniques to drive B2B lead generation and engagement. Your role will encompass crafting compelling email copy, setting up email domains, implementing warm-up processes, managing LinkedIn connection and DM campaigns, and utilizing automation tools like and . You will work closely with cross-functional teams to ensure the success of outreach campaigns, monitor key performance indicators (KPIs), and optimize strategies for maximum impact.
Responsibilities:
Develop and implement comprehensive B2B email marketing strategies, including cold email and LinkedIn connection campaigns, to generate leads and nurture relationships.
Set up and manage email domains using Google Workspace and , ensuring optimal deliverability and inbox placement.
Craft persuasive email copy and messaging sequences based on psychological frameworks, addressing pain points and offering solutions.
Coordinate with sales and marketing teams to define target audiences, ideal customer profiles, and offer priorities.
Monitor, track, and report KPIs, including email sent, positive replies, call scheduling rates, closed deals, and revenue generated.
Employ and other tools to optimize LinkedIn profile, automate connection requests, and initiate conversation sequences.
Create and maintain email sequences, making data-driven adjustments to improve engagement and conversion rates.
Implement lead generation strategies using tools like , and perform email verification through tools like DEBOUNCE or Zerobounce.
Ensure compliance with email deliverability best practices and anti-spam regulations.
Manage domain purchases, setup MX, SPF, DKIM, and DMARC records, and oversee warm-up processes.
Collaborate with tech teams to create custom automations that enhance the lead management and nurturing process.
Continuously update email assets based on feedback, monitor replies, and fine-tune copy using spam filters and readability tools.
Keep bounce rates under 3% through meticulous list building and email verification.
Stay up-to-date with industry trends, best practices, and emerging technologies in email marketing and automation.
Qualifications:
At least three (3) years experience and proven track record in B2B email marketing, including cold email and LinkedIn outreach.
Solid grasp of LinkedIn profile optimization and automated connection strategies.
Strong understanding of email deliverability, domain setup, and warm-up strategies.
Proficiency with automation tools such as , , , and email verification tools.
Experience in creating custom automations for lead management and nurturing processes.
Strong knowledge of spam filter avoidance techniques and readability optimization.
Excellent copywriting skills with the ability to craft engaging and impactful email and LinkedIn messages.
Analytical mindset with the ability to interpret campaign metrics and optimize strategies.
Familiarity with CRM systems, lead management platforms, and lead qualification processes.
Detail-oriented and adaptable to evolving strategies and requirements.
Strong communication skills, both written and verbal, to collaborate across teams.
Ability to manage multiple campaigns simultaneously and meet deadlines.
Ability to maintain low bounce rates through strategic list building and verification processes.
If you are passionate about crafting impactful email marketing campaigns, utilizing automation tools to their fullest potential, and contributing to revenue growth through successful lead generation strategies, this role offers an exciting opportunity to drive meaningful engagement and results for the company.
Application Process:
To apply for this position, please fill-out the application form here: /forms/d/e/1FAIpQLScswP_BUP7-66856siKs-h03vDhZ0QyPciym_PrXRz9Cj-Yhg/viewform
We will review applications and contact candidates for interviews. Thank you for your interest in this opportunity.
APPLY FOR THIS JOB:
Company: Relay Technologies, LLC
Name: Nicole Grace Lisondra
Email: