Email Marketing Specialist

Under the general direction of the Marketing/eCommerce Manager, responsible for taking a lead role in the planning, production, execution, and tracking of all email marketing efforts.

Principal Duties and Responsibilities (*Essential Functions)
1. *Develop email marketing strategies that align with brand strategy and integrate with other marketing channels through collaboration with the marketing team.
2. *Be responsible for the day-to-day, hands-on execution of email marketing campaigns in support of company objectives.
3. *Manage email builds, QA, stakeholder approvals, execution/deployment, measurement and analysis.
4. *Write copy and create elements of an email (subject line, copy, content, CTAs)
5. *Create, test, and send emails with dynamic content that provide personalized messages to each customer.
6. Manage data for segmentation, A/B testing, tracking, suppressions to ensure deliverability, and compliance, while protecting our sender reputation.
7. Track and analyze campaign performance; report and maintain KPIs.
8. Report on email campaign results and provide/manage suggestions for improvement.
9. Develop email marketing reporting standards for the rest of marketing team, as well as leadership and partners.
10. *Collect comprehensive (first party) customer data to leverage such data and drive automated campaigns and personalized communications.
11. *Execute on full-scale email marketing automation (including welcome series, abandoned cart, browse abandonment, order confirmation, shipment confirmation, post-purchase, nurture series, win-back, etc.)
12. Manage and maintain opt-out/down form and preference center.
13. Create and develop segmentation using behavioral, profile, and preference center data to create personalized emails.
14. Foster relationships with third-party platform providers, vendors, and agency representatives.
15. All other duties as assigned.

Job Specifications
Work requires:
1. Ability to work independently without frequent supervision.
2. Understanding of the company, our products, and the interaction of the marketing department with other departments.
3. Reliability and conscientiousness. Attitude of cooperation, teamwork, and enthusiasm.

Required:
• Bachelor’s degree in marketing, communications, business, or equivalent work experience.
• 3+ years of experience in email B2B marketing and end-to-end campaign management.
• Hands-on experience working with email service providers (such as Constant Contact, Hubspot, Mailchimp, Acoustic, Delivra, etc.)
• Advanced knowledge of Microsoft Outlook, Word, Excel and Photoshop.
• Detail and process orientation, dependability, and collaborative spirit.
• Strong design and copywriting skills.
• Strong verbal and written communication skills.