Email Marketing Specialist

Job Summary:
We are seeking a highly skilled and motivated Email Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing effective email marketing strategies that drive lead generation, customer engagement, and revenue growth. This role requires proficiency in Zoho CRM, Zoho integration tools, and a thorough understanding of the financial market, including trading, investing, and finance.

Key Responsibilities:
Email Marketing Campaigns:
Develop and Execute Campaigns: Design, implement, and optimize email marketing campaigns to promote our products and services.
Content Creation: Create compelling and relevant email content, including copywriting,
design, and layout.
Segmentation and Personalization: Create segmented lists and personalized email campaigns to target specific customer segments effectively.
A/B Testing: Conduct A/B tests to determine the most effective email designs, subject lines, and content.
CRM and Database Management:
Zoho CRM Integration: Utilize Zoho CRM and Zoho integration tools to synchronize email campaigns with customer data for personalized and targeted marketing.
Database Management: Manage and maintain a clean and organized email database, ensuring all data is up-to-date and compliant with data protection regulations.
Lead Generation: Develop and implement strategies for cold emailing, inbound, and outbound email campaigns to generate high-quality leads.

Performance Analysis and Reporting:
Analytics and Reporting: Monitor and analyze campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI. Provide detailed reports and insights to the marketing team.
Continuous Improvement: Use data-driven insights to continually optimize email marketing strategies and campaigns.
Design and Technical Skills
Email Design: Create visually appealing email templates that align with brand guidelines and enhance user experience.
Technical Proficiency: Stay updated with the latest email marketing tools, AI advancements, and best practices to improve campaign effectiveness and efficiency.
Compliance and Best Practices
Regulatory Compliance: Ensure all email marketing activities comply with relevant regulations and industry standards, particularly in the financial sector.
Best Practices: Stay informed about the latest trends and best practices in email marketing and apply this knowledge to enhance our campaigns.

Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience: Minimum of 3 years of experience in email marketing, preferably within the financial industry.
Technical Skills: Proficiency in Zoho CRM, Zoho integration tools, email marketing platforms, and analytics tools. Knowledge of AI tools for email marketing is a plus.
Content Skills: Excellent writing and editing skills, with the ability to create compelling email content.
Design Skills: Basic graphic design skills and experience with email template design.
Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
Knowledge: Understanding of financial markets, trading, investing, and finance is highly desirable.
Attention to Detail: Meticulous attention to detail to ensure high-quality and error-free email campaigns.