ABOUT THE COMPANY:
We are an e-commerce homewares brand based in Australia and looking for an Email Marketing Klaviyo Specialist to run our Klaviyo account. As an Email Marketing Specialist, you will play a pivotal role in developing and executing effective email marketing campaigns to drive customer engagement, retention, and sales. Your expertise in crafting compelling email content, implementing segmentation strategies, and analyzing campaign performance will be essential to achieving our brand’s marketing objectives.
ABOUT THE JOB:
– Auditing and improving existing automations as well as creating new automations
– Create and plan engaging and persuasive email content, including weekly newsletters, promotional offers, product updates, and customer lifecycle communications, to drive customer engagement and revenue.
– Write, design, deploy weekly email marketing campaigns
– Develop lead generation campaigns
– Implement A/B testing and conduct ongoing analysis of email campaigns to identify opportunities for optimization and increase key performance metrics, such as open rates, click-through rates, conversion rates, and revenue
– Stay up-to-date with industry trends, best practices, and emerging email marketing designs
– Maintain a strong understanding of homeware products and the target market to effectively tailor email content and offers to customer preferences
ABOUT YOU:
– Proven experience 3 years in email marketing, preferably within the e-commerce or retail industry.
– Strong understanding of email marketing best practices, segmentation strategies, and customer lifecycle management.
– Proficiency in email marketing platforms and automation tools, such as Klaviyo. Proficiency in Shopify is a bonus.
– Experience with design, HTML and CSS coding for email templates is highly desirable
– Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
– Excellent written and verbal communication skills, with a keen eye for detail and ability to adapt writing style to different audiences.
– Creative mindset with a knack for storytelling and crafting compelling email content that resonates with the target audience.
– Ability to manage multiple projects and deadlines in a fast-paced environment while maintaining a high level of accuracy.
– Familiarity with homeware products and trends is a plus.
APPLY FOR THIS JOB:
Company: WP S
Name: Paola Par
Email: