Email Marketing Specialist

About the Company:

ZaranTech is a US based Global IT Training and Consulting Company, which provides focused Individual and Corporate trainings from our Sr. trainers who have 10+ years of experience in the fast paced world of Information Technology. ZaranTech provides Role based training as compared to Product based training methodology. Most of our training programs are delivered Online and we provide Instructor Led and Self Paced types of training.

Job Role:

ZaranTech is seeking a talented and results-oriented Email Marketing Specialist to join our team. The ideal candidate will have a minimum of 2 years of experience in email marketing, with a proven track record of generating leads and engaging audiences through effective email campaigns. As an Email Marketing Specialist, you will play a pivotal role in expanding our reach and driving enrollment in our SAP technology courses.

Job Description:

• Develop and execute email marketing campaigns to generate high-quality leads and nurture existing leads through the sales funnel.
• Create compelling email content, including newsletters, promotional emails, and drip campaigns, tailored to the target audience.
• Segment email lists to deliver personalized and relevant content to different audience segments.
• A/B test email campaigns to optimize open rates, click-through rates, and conversion rates.
• Monitor email marketing metrics and analyze campaign performance, providing regular reports and insights to drive improvements.
• Ensure compliance with email marketing best practices, including CAN-SPAM and GDPR regulations.
• Collaborate with the marketing team to align email marketing efforts with broader marketing strategies and promotions.
• Implement marketing automation workflows to streamline lead nurturing and follow-up processes.
• Stay updated on industry trends and emerging email marketing techniques to maintain a competitive edge.
• Continuously improve email marketing strategies and adapt to changing audience preferences.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in email marketing, with a strong track record of lead generation and engagement.
• Proficiency in email marketing platforms and automation tools (e.g., MailChimp, HubSpot, Marketo, etc.).
• Excellent copywriting and content creation skills for email campaigns.
• Strong analytical skills to interpret data and make data-driven decisions.
• Familiarity with HTML and CSS for email template customization.
• Knowledge of email deliverability best practices and spam compliance.
• Ability to work independently and manage multiple email campaigns simultaneously.
• Detail-oriented with a focus on accuracy in email content and list management.
• Creative problem solver with a passion for staying ahead in the email marketing landscape.
• Familiarity with SAP technology or the EdTech industry is a plus.