Email Marketing Specialist

PLEASE APPLY WITH THE VIDEO ONLY! APPLICANTS WITHOUT VIDEO INTRODUCTION WON’T BE CONSIDERED

Company Overview

Verta Marketing is an end-to-end solution marketing agency based in Toronto, Ontario.

Verta Marketing’s high standard of excellence is built on a foundation of strong leadership with an extraordinary team and a “can do” spirit. Our team is composed of creatives, innovators, strategists, influencers, and difference makers all driven by the goal of doing great work.

Our brand promise is to guide our clients with expertise along the right marketing path by consistently delivering growth solutions and exceptional service. We pride ourselves on utilising our distinct skill sets to help bring results that our clients can get excited about.

Our Ideal Candidate

Verta Marketing is looking for someone who has a post-secondary degree or diploma in Marketing or other business discipline. Experienced with email marketing, email copywriting, email analytics, and other industry best practices.

Knowledge and Skill Requirements

• Proficient with segmentation, reporting, and how to use data to drive business decisions
• Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights
• Strong results orientation, proven record performing to aggressive growth targets
• Ability to write effective copy is a necessity, together with extreme attention to detail
• Strong interpersonal skills to collaborate effectively within a cross-functional team and a variety of skill sets
• Experience managing, coaching and supporting team members
• Flexibility & ability to work in a fast paced and dynamic environment
• Experience with email marketing and automation platforms (MailChimp, Marketo, Klaviyo, Mandrill, Intercom, or other similar platforms)

Role Responsibilities:

• Develop and implement email marketing strategies and campaigns to drive customer acquisition, retention and revenue growth.
• Use creativity to solve business problems. Find unique ways to use email to support growing our business through email acquisition, lead nurture, lead management, feature releases and other activation and retention opportunities.
• Own our email marketing processes, systems, and technology infrastructure to ensure we are able to scale our programs efficiently
• Collaborate with content marketing team to plan, build and deploy all marketing campaigns emails that align with content calendar
• Ensuring compliance: Adhere to email marketing best practices and legal requirements, such as CAN-SPAM and GDPR regulations. Manage subscriber opt-outs and maintain email list hygiene.

Nice to Have
• Proficiency with HTML and CSS
• SaaS Experience