Email Marketing Specialist

Company Overview:
We are a well-established kitchen cabinet company that has been serving customers across the United States for over a decade. Specializing in custom and frameless cabinets, we are committed to delivering high-quality products and exceptional customer service. We are currently looking to revitalize our email marketing strategy and need a talented Email Marketing Specialist to join our team.

Position Overview:
We are seeking an experienced Email Marketing Specialist to help us elevate our email marketing campaigns and improve customer engagement. The ideal candidate will have a deep understanding of the customer buying journey, exceptional copywriting skills, and experience with email marketing platforms, particularly Klaviyo. You will be responsible for creating compelling email content, designing visually appealing emails, and implementing effective email marketing strategies to drive customer retention and revenue growth.

Responsibilities:

-Develop and execute email marketing campaigns that align with our business goals.
-Create aesthetically stunning and immersive email designs using high-quality images and fonts.
-Write clear, concise, and persuasive email copy with strong calls-to-action (CTAs).
-Set up and manage automated email flows and campaigns to nurture subscribers and convert them into loyal customers.
-Tailor email marketing strategies to meet the unique needs of our business.
-Segment email lists based on subscriber behavior, demographics, interests, and purchase history to ensure personalized and relevant email content.
-Continuously evaluate email marketing performance and provide actionable recommendations for improvement.
-Work with the team to revise lead generation strategies and encourage email sign-ups.
-Reconstruct a new email list focusing on professional customers (contractors, designers, builders) and engage with both new retail and professional customers.

Requirements:

-Proven experience in email marketing, preferably in the e-commerce industry.
-Proficiency with Klaviyo.
-Strong copywriting skills with the ability to create engaging and persuasive content.
-Experience in email design and a keen eye for aesthetics.
-Ability to segment audiences and create personalized email campaigns.
-Strong analytical skills and ability to interpret data to optimize email performance.
-Excellent communication and organizational skills.
-Ability to work independently and manage multiple projects simultaneously.

Preferred Qualifications:

-Experience working with e-commerce brands.
-Knowledge of the kitchen cabinet industry or home improvement sector.
-Familiarity with lead generation strategies and customer engagement tactics.