Email Marketing Specialist

Position: Email Marketing Specialist
Working hours: M-F, Flexible. Weekly meeting required, preferably in the early mornings, AST timezone.
Hours: approximately 10 hours per week
Compensation: $150/mo

About Us:
We are a prominent luxury real estate brokerage based in San Juan, Puerto Rico, specializing in providing exceptional properties and services to our esteemed clientele.

About you:

We are seeking a dynamic Email Marketing Specialist to join our team. As an integral part of our digital marketing efforts, you will be responsible for managing and optimizing our email campaigns, ensuring timely delivery of 3 newsletters a week through Mailchimp. Candidates with skills in automation and CRM will be given preference as these are considered beneficial assets for this role.

Responsibilities:

Newsletter Management: Design, create, and schedule 3 newsletters per week using Mailchimp.
Campaign Optimization: Monitor and analyze email campaign performance metrics to improve open rates, click-through rates, and conversions.
Segmentation & Personalization: Utilize segmentation strategies to tailor email content to different audience groups for increased engagement.
Automation: Implement and manage automated email campaigns to nurture leads, retain customers, and drive conversions.
CRM Integration: Collaborate with the CRM team to ensure seamless integration of email marketing campaigns and data synchronization.
Reporting & Analytics: Generate regular reports on email campaign performance, providing insights and recommendations for continuous improvement.
Compliance: Ensure email marketing campaigns comply with relevant regulations such as GDPR and CAN-SPAM Act.
A/B Testing: Conduct A/B testing on various elements of email campaigns (subject lines, content, CTAs) to optimize performance.
Collaboration: Work closely with the marketing team to align email marketing strategies with overall business objectives and campaigns.

Qualifications:

At least a minimum of 1 year experience as an Email Marketer or in a similar role.
Proficiency in using Mailchimp or similar for email campaign management.
Strong understanding of email marketing best practices, strategies, and techniques.
Knowledge of marketing automation tools and CRM platforms is a plus.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret campaign performance data and generate actionable insights.
Detail-oriented with strong organizational and multitasking abilities.
Familiarity with email marketing regulations and compliance standards.
Creative thinker with a passion for driving engagement and conversions through email marketing.

If you find the position interesting and believe your skills align well, please reply to this post with the accessible links to your resume and portfolio.