Email Marketing Specialist (Contract to Full-Time)

Type: Contract with potential for Full-Time

Job Summary:
We are in search of a dedicated Email Marketing Specialist to work on a contract basis with the potential for a full-time position depending on performance and project needs. The chosen candidate will be instrumental in initiating email outreach campaigns to a targeted list of companies for our new product launch. The role encompasses understanding the company’s objectives, conceptualizing customer touchpoints, crafting compelling emails, recommending the ideal CRM software, and managing the response process.

Key Responsibilities
– Collaborate with teams to understand the goals and objectives of the campaign.
– Strategize and execute a comprehensive email marketing plan aimed at lead generation and brand awareness.
– Evaluate and recommend the best CRM software to support our campaign goals.
– Craft engaging email content including text, graphics, and calls-to-action that adhere to brand guidelines.
– Manage the full email campaign process including scheduling, testing, and deployment.
– Monitor email deliverability, optimizing for open rates and click-through rates
– Track, analyze, and report key performance indicators (KPIs) to refine strategies as necessary.
– Manage and segment email lists for more targeted campaigns.
– Oversee reply management to ensure leads and inquiries are handled promptly and effectively.
– Keep abreast of industry trends and best practices.

Required Skills and Qualifications:
– Bachelor’s degree in marketing, Business, or related field.
– Minimum of 2 years of experience in email marketing, including strategy, implementation, and analytics.
– Proficiency in email marketing software and CRM tools.
– Excellent written and verbal communication skills.
– High level of attention to detail and organizational skills.
– Strong analytical skills with the ability to derive actionable insights from data.
– Ability to work both as a team player and independently.
– Knowledge of lead generation tactics and sales processes.

Preferred Skills:
– Email Marketing or CRM Software certification.
– Prior experience in B2B marketing.
– Graphic design skills.

Compensation:
– Competitive hourly rate or project-based pay.
– Potential for full-time position.
– Opportunities for professional development.

How to Apply:
Interested applicants should apply at Click to view/GWO_TRUCKING/email-marketer along with a cover letter outlining their relevant experience and explaining why they are the best fit for this position.