Email Marketing Specialist – Klaviyo

Digital Email Marketing Specialist – Klaviyo

We highly encourage you to reach out as this is an urgent role.

Additionally, here are the duties and responsibilities, and requirements of the role:

Abandoned Carts Recovery: Implement and optimize email sequences targeting users who have abandoned their shopping carts, ensuring maximum conversions. 

Customer Retention: Strategize and execute email campaigns to nurture existing customer relationships, promoting repeat purchases and brand loyalty. 

Re-engagement Campaigns: Identify and target inactive subscribers, crafting compelling content to reignite their interest and drive them back to our platform. 

Content Creation & Design: Oversee the conceptualization, design, and development of email content, ensuring its both visually appealing and effective in communication. 

Klaviyo Workflows: Build and manage comprehensive workflows in Klaviyo, ensuring seamless automation and targeting for various email campaigns. 

SMS Marketing: Extend retention strategies into SMS, designing campaigns that reach customers directly on their mobile devices, maximizing immediate engagement. Performance Monitoring: Track, analyze, and report on email and SMS campaign performance, ensuring continuous improvement in our marketing efforts, providing updates bi-weekly.

Collaborate with clients to define email marketing goals and strategize on campaigns that deliver results.
Create email marketing campaigns using Klaviyo, including writing copy, designing templates, and configuring automation workflows.

Manage email lists, subscriber segmentation, and deliverability to ensure maximum engagement and minimize unsubscribes and spam complaints.

Develop and analyze email campaign metrics, implementing A/B tests to optimize open rates, click-through rates, and conversion rates.

Stay up-to-date with Klaviyo best practices and industry trends to ensure our clients’ email campaigns remain innovative and impactful.

Work closely with our clients to deliver regular reports on email marketing campaigns’ performance, providing recommendations on how to improve performance.

Troubleshoot technical issues with Klaviyo and other email marketing tools to ensure the successful delivery of email campaigns.

Minimum Requirements:
2+ years of experience in email marketing, within the Klaviyo platform.
Strong understanding of email marketing concepts and best practices.
Advanced writing and copyediting skills with a keen eye for detail.
Proficiency with HTML and CSS.
Ability to analyze email campaigns’ performance, including developing reports and implementing A/B testing.
Excellent communication and collaboration skills, with the ability to work under tight deadlines and deliver effective results.

Please write a concise few sentences (you can use bullet points) conveying your experience that you’ve indeed used Klaviyo and what you did, as well as your ability to actually design visually the emails themselves. If you don’t use this format, we wont review your application.