Email Marketing Specialist (Part-Time)

Job Description:
We are looking for a part-time Email Marketing Specialist to manage and execute our email marketing strategies across various websites. The specialist will be responsible for managing email lists, setting up email campaigns and automations, and creating effective landing pages for opt-ins using Brevo. The ideal candidate will have a strong understanding of email marketing best practices and be able to work independently to drive engagement and conversions.

Key Responsibilities:
Email List Management:

Regularly update and segment email lists to target specific audiences effectively.
Ensure compliance with email regulations and best practices for list management.
Campaign and Automation Setup:

Design and set up email campaigns tailored to different audience segments.
Develop and manage automated email sequences for various marketing purposes.
Landing Page Creation:

Create and optimize landing pages for email opt-ins and specific campaigns.
Test and refine landing pages to improve conversion rates.
Performance Analysis:

Monitor and analyze the performance of email campaigns and automations.
Make data-driven decisions to optimize future email strategies.
Collaboration and Reporting:

Collaborate with other teams for content creation and strategy alignment.
Report on email marketing performance and insights to stakeholders.

Weekly Task Breakdown:
Monday: Review previous week’s email performance and plan upcoming campaigns.
Tuesday: Segment email lists and prepare email content and visuals.
Wednesday: Set up and schedule email campaigns and automations in Brevo.
Thursday: Design and refine landing pages for opt-ins and specific campaigns.
Friday: Analyze campaign performance, adjust strategies, and report key metrics.

Qualifications:
Experience with email marketing and list management.
Proficiency in using email marketing platforms like Brevo.
Knowledge of creating and optimizing landing pages.
Strong analytical skills and attention to detail.
Excellent communication and organizational abilities.

This role is crucial for driving engagement and conversions through targeted and effective email marketing strategies. The ideal candidate will have a blend of technical and creative skills, able to manage multiple campaigns and adapt to changing needs and trends in email marketing.