Home » Benchmark Email » Email Marketing Specialist (Style, Fragrance, & Fashion Industry)

Email Marketing Specialist (Style, Fragrance, & Fashion Industry)

Date Posted —

Type of Work:
Full Time
Salary:
Competitive salary commensurate with experience & ability
Hours per Week:
40

Job Description

Do you dream about perfectly segmented email sequences?

Do you keep a swipe folder in your personal email to store great emails that you can steal from other marketers?

Do you fantasize about tactics to double open rates and quadruple click rates?

If this describes you, read on!

Real Men Real Style is seeking an experienced and dynamic Email Marketing Specialist with a proven track record in reinvigorating email lists, crafting compelling campaigns, and leveraging advanced segmentation and targeting strategies. This role demands an individual who can not only pen persuasive emails but can also dive deep into analytics, run A/B tests, and develop strategies to deliver the right message to the right audience at the right time.

**Key Responsibilities:**

1. **Email Campaign Development & Execution:**
– Plan, design, and implement high-impact email marketing campaigns.
– Write compelling and persuasive email copy that drives action.

2. **List Revitalization & Growth:**
– Develop and implement strategies to re-engage a “dead” email list.
– Leverage lead magnets, partnerships, and other tactics to grow the email subscriber base.

3. **A/B Testing & Optimization:**
– Conduct regular A/B tests to identify high-performing elements for emails.
– Analyze results and continuously refine strategies for higher engagement and conversion rates.

4. **Advanced List Segmentation & Targeting:**
– Create segmented email lists based on user behavior, preferences, and past email interactions.
– Develop and implement drip sequences, automations, and targeted campaigns based on user actions and tags.

5. **Analytics & Reporting:**
– Monitor and report on email campaign results, analyzing subscriber behavior, open rates, click-through rates, conversions, and other relevant metrics.
– Make data-driven decisions to improve email performance.

6. **Stay Updated:**
– Keep abreast of the latest trends, best practices, and technologies in email marketing.
– Continuously upskill by attending workshops, webinars, or courses relevant to email marketing.

**Required Skills & Experience:**

– Proven experience in crafting and executing successful email marketing campaigns.
– Strong copywriting skills with a flair for crafting persuasive messages.
– Deep knowledge of email marketing tools and platforms (like Infusionsoft, Mailchimp, ActiveCampaign, ConvertKit, etc.).
– Proficient in using analytics tools to measure the success of campaigns and derive insights.
– Demonstrated ability to run A/B tests and optimize based on results.
– Experience in growing email lists using diverse strategies.

**Personal Attributes:**

– Strategic and analytical thinker with the ability to make data-driven decisions.
– Passion for understanding subscriber needs and crafting messages that resonate.
– Detail-oriented with a focus on results and ROI.
– Excellent communication and teamwork skills.
– Self-motivated, proactive, and continuously looking for ways to innovate.

To Apply:

Do NOT submit a resume.
Go to /work-with-rmrs/ and fill out the application there. On the final question you can link to your portfolio of edited visual work.
Contact me here and share with me your 3 favorite Youtube channels. Tell me why you love them please.

APPLY FOR THIS JOB:

Company: Wealth Factory
Name: Antonio Centeno
Email:

Skills