Email Marketing Strategist/Manager

Job Title: Email and SMS Marketing Strategist

Overview:
Join our dynamic e-commerce team at Stojo as an Email Marketing Strategist, where you will play a pivotal role in driving customer engagement and revenue through strategic email campaigns and automated flows. As an expert in email and SMS marketing, you will lead Stojo’s email and SMS strategy, analytics and planning, and guide our Email Marketing Associate, ensuring the successful strategy and implementation of campaigns on platforms such as Klaviyo (prior experience required), Attentive, and Faire (prior experience not required).

Responsibilities:

Strategic Planning:
Develop and execute comprehensive email marketing strategies and plans aligned with Stojo’s business goals to grow while driving profitability.
Collaborate with cross-functional teams to understand Stojo’s promotional calendars, product launches, and key initiatives.

Campaign Management:
Oversee the end-to-end execution of Stojo’s email campaigns, ensuring timely delivery and optimal performance.
Leverage Klaviyo and Faire platforms to segment audiences, personalize content, and maximize engagement.

Performance Analytics and testing:
Monitor and analyze key performance metrics to measure the effectiveness of Stojo’s email campaigns.
Provide actionable insights and recommendations to optimize future Stojo campaigns.
Constantly review performance and evolve strategies accordingly
Set and execute on a flow and campaign testing roadmap

Guidance and Training:
Mentor and guide the Stojo Email Marketing Associate, fostering skill development and growth.
Conduct training sessions to enhance the team’s proficiency in Klaviyo and Faire functionalities.

Automation and Personalization:
Implement and optimize automated email workflows for Stojo to enhance customer experiences.
Utilize personalization techniques to drive Stojo customer loyalty and retention.

Testing and Innovation:
Lead A/B testing initiatives for Stojo to refine email content, subject lines, and designs.
Stay abreast of industry trends and emerging technologies to incorporate innovative strategies.

Qualifications:
Proven experience in e-commerce email marketing with a focus on strategy development.
Proficiency in Klaviyo and Faire platforms.
Strong analytical skills with the ability to derive insights from data.
Excellent communication and collaboration skills.
Up-to-date knowledge of industry best practices and trends.