Email & Newsletter Marketing Manager

SMBC Resources (Single Mom By Choice Resources) is a pioneering hub offering a blend of tips, resources, and directory services tailored for women embracing solo parenthood. Dedicated to providing comprehensive support, our platform caters specifically to those who courageously embark on the journey of motherhood without a partner. Whether you’re seeking essential services and guidance or curated resources, SMBC Resources is your trusted companion along the path of solo parenting.
Mission:
Our mission is to empower and enrich the lives of Single Mothers By Choice through a multifaceted approach. We deliver relevant, useful content, valuable tips, and essential tools through our comprehensive directory. Central to our purpose is the commitment to empower and engage mothers within a community framework, crafting a paying-it-forward mindset. Our goal is to provide not only resources but also foster connections, enabling every solo mom to navigate her unique journey.
Role Overview:
We are seeking a creative and experienced Email & Newsletter Marketing Manager to join our team on a contract basis. The primary responsibility of this role is to utilize Mailchimp to create and manage the SMBC Resources newsletter, ensuring our community receives engaging, valuable content. Additionally, this role will involve collaborating with cross-functional team members to curate content for short- and long-term marketing efforts, including content calendar, messaging, website copy, social media, newsletters, and email blasts. The Email & Newsletter Marketing Manager will also identify opportunities to optimize our use of Mailchimp and ongoing process enhancements.
Key Responsibilities:
1) Email & Newsletter Management:
– Create and manage engaging newsletters using Mailchimp, ensuring alignment with our mission and resonating with our audience.
– Curate content for newsletters that provides valuable resources, tips, and tools for single mothers by choice.
– Collaborate with cross-functional team members to align newsletter content with other marketing efforts.
2) Content Curation and Collaboration:
– Work closely with cross-functional team members to curate content for short- and long-term marketing efforts.
– Develop a content calendar to ensure consistency and alignment across all marketing channels.
– Collaborate on messaging, website copy, social media posts, newsletters, and email blasts to effectively communicate our mission and engage our audience.
3) Mailchimp Optimization:
– Identify opportunities to optimize our use of Mailchimp to enhance email marketing effectiveness.
– Implement ongoing process enhancements to streamline email marketing workflows and improve results.
Qualifications:
– Proven experience as an Email Marketing Manager or similar role, with expertise in Mailchimp.
– Strong understanding of email marketing best practices and strategies.
– Excellent writing, editing, and proofreading skills.
– Ability to collaborate effectively with cross-functional team members.
– Strong organizational and project management skills.
– Self-motivated with the ability to work independently and meet deadlines.
Preferred Skills:
Experience in content curation and collaboration across marketing channels.
Familiarity with CRM systems and subscription management.
Basic knowledge of HTML/CSS for email templates.