Email & SMS Marketing Manager

Are you a marketing maven with a passion for luxurious yet affordable special occasion wear? Do you exude creativity, strategic thinking, and an innate sense of style? If so, we want you to join our fabulous team!

As the Email and SMS Marketing Manager for our brand, you’ll be the mastermind behind our captivating email campaigns, enticing our audience with the allure of affordable luxury and special occasion elegance. We’re seeking a trendsetting, data-driven diva who can flawlessly blend the art of storytelling with the science of analytics to drive engagement, conversion, and brand loyalty.

Key Responsibilities:

Develop and lead the email and SMS marketing strategy with a laser focus on customer retention for our women-owned luxury clothing brand.
Craft compelling, personalized communication campaigns that engage, excite, and retain our fabulous audience of fashionistas.
Collaborate with creative teams to design visually stunning emails and texts that reflect our brand’s essence of affordable luxury and empower our clientele.
Lead the segmentation and targeting efforts to deliver personalized content that speaks directly to our customer’s preferences, needs, and desires.
Continually analyze and optimize campaign performance, using data-driven insights to drive increased engagement, click-through rates, conversion, and customer loyalty.
Stay on top of industry trends, emerging technologies, and best practices to continually elevate our email and SMS marketing efforts and ensure we’re at the cutting edge.
Full on creativity with the design of the email and SMS templates and segments.

Qualifications:
Proven experience in email and SMS marketing, with a specialization in e-commerce retention, preferably within the luxury fashion industry.
Proficiency in email marketing platforms, marketing automation tools, and SMS marketing software.
An innate sense of style, with an understanding of luxury fashion and the ability to craft visually captivating content.
Exceptional written and verbal communication skills, with the ability to convey our brand’s voice and essence.
Strong analytical skills to interpret data, identify trends, and translate insights into actionable strategies.
A collaborator at heart, with the ability to work cross-functionally and lead teams toward a unified vision.

Must have experience with Klaviyo.