DL Group is seeking a passionate and detail-oriented Facebook Media Buyer with expertise in e-commerce and direct response marketing to support our performance marketing efforts. As a key member of our team, you will collaborate with Creative team members, and copywriters to create and publish highly effective ad campaigns.
Your role will involve monitoring performance and analytics, generating reports, providing feedback on creative strategy, participating in meetings, and identifying opportunities for continuous improvement and scalable growth.
The ideal candidate is a motivated self-learner, hungry for knowledge from experienced marketers. You should possess a deep understanding of Facebook and Instagram performance advertising best practices, be deadline-oriented, detail-oriented, collaborative, and excel in a remote work environment.
Experience with other social channels such as TikTok, Snapchat, and Pinterest is a valuable plus.
RESPONSIBILITIES:
-Execute digital media buying using Facebook and Instagram, with potential expansion into other social channels like TikTok, Snapchat, and Pinterest.
-Manage performance metrics such as profitability and revenue, ensuring budget tracking, and generating comprehensive reports across select digital marketing channels.
-Take ownership of the entire ad operations process, from uploading and launching to optimizing, refreshing, and refining campaigns for optimal results. This includes text and display creative creation, split testing, multivariate testing (MVT), and continuous optimization.
-Monitor ad and landing page performance using Google Analytics, Proprietary Dashboards, and Tracking Systems, proactively optimizing purchased media through A/B testing, landing page optimization, and targeted strategies.
-Provide valuable recommendations to the creative team on media buying strategies to enhance overall campaign performance.
-Showcase exceptional writing and editing skills, while adapting to the style, tone, and voice of our business across various content types.
-Collaborate with front-end developers to ensure landing pages are optimized for campaign performance and functionality.
-Complete other duties, tasks, and activities as they arise, demonstrating resourcefulness, adaptability, and a solution-oriented mindset.
REQUIREMENTS:
-Possess a minimum of 1+ years of significant experience running successful ad campaigns on Facebook and Instagram.
-Demonstrated ability to manage monthly spending of at least $15,000.
-Strong proficiency in analyzing key metrics such as click-through rates, conversion rates, and other common KPIs.
-Experience in conducting Multi-Variate Testing (MVT) and A/B Testing for campaign optimization.
-Proven track record of being accountable for performance-based metrics related to profitability and revenue.
-Prior experience in marketing for an e-commerce business, understanding the unique challenges and strategies involved.
-Proficient in Excel, including pivot tables, data visualization, and other relevant functions.
-Excellent interpretive skills, allowing you to understand and provide valuable recommendations to improve our business.
A creative mindset that enables you to generate fresh, out-of-the-box ideas.
-Analytical abilities to optimize campaigns, reduce costs, and align CPA goals through data-driven insights.
-Demonstrated adaptability to changing priorities, often in a fast-paced, high-stakes environment.
-A team player who excels in collaborative environments and builds strong relationships with peers, business unit team members, and managers.
COMPENSATION:
-Commission-based salary
-2 roas = 1% of ad spend
-2.5 roas = 2? spend
-3 roas = 3% of ad spend
At DL Group, we foster a culture of continuous learning and innovation. Join our team as a Facebook Media Buyer and unleash your expertise in e-commerce and direct response marketing. Take the lead in driving our ad campaigns to new heights of success. Apply now and be a part of our exciting journey!
P.S. In order for us to know that you actually went through this job post, START your application with the word TRUE TALENT
APPLY FOR THIS JOB:
Company: Auxiliary Outsourcing
Name: Edin Licina
Email: