Experienced Social Media Manager

About HealthCraft Products Inc

HealthCraft Products Inc. is a leading Canadian-based designer and manufacturer of fall prevention safety solutions for loved ones at risk of a fall in their living space. Our products are found worldwide in over 25 countries, helping millions of individuals daily to protect and extend their potential. Our core purpose is “To protect and extend human potential,” and we are on a mission to make every space a safer place.

The Opportunity:
HealthCraft is in a phase of growth and building for the future, and we are seeking a Social Media Manager to join our dynamic team. This role is vital to our mission and is for individuals who thrive in a fast-paced environment and are ready to make a meaningful impact.

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**Key Responsibilities**

A social media manager plays a crucial role in developing and executing a brand’s social media strategy. Your responsibilities include:

– Strategy Development: Creating a comprehensive social media strategy aligned with the company’s goals and target audience.
– Content Creation: Developing engaging content (text, image, video) that resonates with the audience and is tailored for each platform.
– Posting and Scheduling: Managing the social media content calendar, scheduling posts at optimal times, and ensuring consistency in posting.
– Community Engagement: Interacting with the audience, responding to comments, messages, and mentions, fostering a sense of community around the brand.
– Analytics and Reporting: Monitoring and analyzing social media metrics to track performance, evaluate the effectiveness of campaigns, and make data-driven decisions.
– Campaign Management: Planning and executing paid social media advertising campaigns, including budget allocation, targeting, and optimization.
– Stay Updated: Keeping up-to-date with the latest social media trends, tools, and best practices to implement innovative strategies.
– Collaboration: Working closely with marketing, PR, and other teams to ensure social media efforts align with broader marketing initiatives.
– Brand Voice Maintenance: Maintaining a consistent brand voice and image across all social media channels.
– Crisis Management: Being prepared to handle any issues or crises that may arise on social media, addressing them promptly and effectively.

Qualifications:

Education:
– Bachelor’s Degree: Often in Marketing, Communications, Journalism, Public Relations, or a related field. While a degree can be beneficial, relevant experience and skills often carry significant weight.

Skills:
– Social Media Expertise: A deep understanding of various social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and their best practices.
– People management skills: Preferably someone who works well with others and knows how to give direction and leads his/her team members well.
– Content Creation: Proficiency in creating engaging content (text, images, videos) tailored for different platforms and demographics.
– Analytics and Insights: Ability to analyze social media metrics using tools like Google Analytics, Facebook Insights, or native platform analytics to drive strategy and improvements.
– Community Management: Strong interpersonal skills for engaging with the audience, fostering relationships, and managing online communities.
– Creativity and Adaptability: The capability to generate innovative ideas, stay updated with trends, and adapt strategies to evolving algorithms and user behaviors.
– Copywriting and Communication: Excellent writing skills to craft compelling and concise copy for social media posts, ads, and interactions.
– Paid Advertising: Understanding of social media advertising platforms (Facebook Ads Manager, LinkedIn Ads, etc.) and experience in running successful paid campaigns.
– Graphic Design and Video Editing: Basic knowledge of design tools (like Canva, Adobe Creative Suite) and video editing software can be advantageous.

Experience:
– Social Media Management: Prior experience in managing social media accounts for brands or businesses, preferably in a similar industry.
– Campaign Management: Demonstrated success in planning, executing, and analyzing social media campaigns, both organic and paid.
– Analytical Skills: Experience in analyzing data to derive insights, make informed decisions, and optimize social media strategies.
– Project Management: Ability to handle multiple projects simultaneously, meet deadlines, and work effectively within a team.

Additional Qualifications:
– Certifications: Relevant certifications from platforms like Facebook Blueprint, Hootsuite, or Google Analytics can showcase expertise.
– Portfolio: A strong portfolio showcasing successful social media campaigns, content creation, and community engagement can be highly beneficial during job applications.