Expert Digital Marketing Specialist

We are currently seeking an experienced and highly skilled Digital Marketing Specialist to join our team. As an expert in your field, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive online visibility, generate leads, and increase conversions. With a minimum of 3 years of experience, you should possess in-depth knowledge and hands-on expertise in Paid Search and Social Ads, including Meta Ads, Google/YouTube Ads. Proficiency in SEO, Google Analytics, lead generation, appointment bookings, and e-commerce marketing is essential.

Responsibilities:

Develop and execute data-driven digital marketing strategies across multiple channels to achieve business goals and KPIs.
Plan, create, and optimize paid search and social media ad campaigns, including Meta Ads, Google/YouTube Ads, Facebook Ads, and more.
Conduct keyword research, perform competitor analysis, and optimize campaigns for maximum ROI.
Monitor, analyze, and report on campaign performance using tools such as Google Analytics, providing actionable insights and recommendations for improvement.
Implement SEO strategies to improve organic search visibility, including on-page optimization, content creation, and link building.
Drive lead generation efforts through effective landing page optimization, lead capture forms, and conversion rate optimization.
Optimize e-commerce marketing initiatives, including product feeds, remarketing campaigns, and conversion tracking.
Stay up to date with the latest industry trends and best practices, ensuring our digital marketing strategies are innovative and competitive.

Requirements:

Minimum of 3 years of proven experience as a Digital Marketing Specialist or similar role.
Expertise in Paid Search and Social Ads, including Meta Ads, Google/YouTube Ads.
Proficiency in SEO techniques, Google Analytics, and conversion rate optimization.
Strong knowledge of lead generation strategies, appointment bookings, and e-commerce marketing.
Experience with marketing automation tools and CRM systems is a plus.
Analytical mindset with the ability to interpret data, generate insights, and optimize campaigns accordingly.
Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
Strong organizational and project management skills, with the ability to handle multiple tasks and meet deadlines.

If you are a competent and proficient digital marketer with a passion for driving results and staying ahead of the curve, we would love to hear from you. Join our team and leverage your expertise to create impactful digital marketing campaigns that elevate our brand and drive business growth.