Expert Pinterest & Facebook Manager (NOT ADS)

Experienced Pinterest and Facebook expert to manage the social media for one or more of websites.

We are looking for a self-starter Expert Pinterest & Facebook Social Media Manager with a proven track record in building engagement and growing an online presence. The successful candidate will be a strategic thinker who understands how to use these social channels to expand brand visibility and increase website traffic.

Key Responsibilities:

Develop, execute, and manage our Pinterest and Facebook strategies.
Regularly monitor, evaluate, and report on social media performance and ROI, refining strategies as needed to ensure alignment with business KPIs. The most important KPI for this role is to significantly grow referral traffic from these platforms to our website.
Design, create, and manage content across both platforms (including images and written posts) to appeal to our target demographic and boost engagement.
Proactively engage with followers by responding to queries, comments, and mentions in a timely and professional manner.
Stay up-to-date with emerging social media trends, tools, and best practices, using this knowledge to inform and improve our social media strategy.
Conduct SEO analysis and user engagement studies, and use these insights to optimize content.

Qualifications & Skills:

You must be a self-starter with relevant experience. It’s assumed that you’re already an expert in Pinterest and Facebook and, as such, we’re unable to provide specific training in either the Pinterest or Facebook platforms. (We will provide other training on our supporting business systems if required).
Proven experience as a Pinterest & Facebook Manager or similar role with significant demonstrable success.
Good knowledge of SEO/SEM will be an advantage.
Strong short-form copywriting skills – you’ll need to create engaging captions and descriptions.
Ability to create high-quality content (including text & image).
Proficiency in Canva and a prominent social media scheduling tool.
Strong attention to detail. To prove this, please include the word “mustard” somewhere within your application.
Exceptional multitasking skills and the ability to work to tight deadlines.
Outstanding verbal and written communication skills.

What We Offer:

Flexible hours.
This is an autonomous position and you’ll be working on your own initiative without close supervision.
Working within a small, friendly team.
This position has the potential to turn into a long-term opportunity.

TO APPLY

In your cover letter, please provide a detailed description of the approach you would take on your first day in this role. What are the key questions you would ask to understand our business, audience, and current social media strategy? What tools would you suggest are an advantage in implementing our Pinterest and Facebook strategies?

We also want to hear about a successful Pinterest or Facebook campaign you have managed or been a part of in the past. Please describe the campaign, your role in it, the results it achieved, and what made it successful.

We’d like you to reflect on the most important KPI for this role. How do you plan on achieving it? What strategies or tactics would you consider?

And finally, we’d like to understand your troubleshooting methodology when things don’t go as planned on social media. Can you give us an example from your past experience?