Facebook Ad Media Buyer

We’re looking for a Facebook Ads Specialist (Media Buyer) who will be responsible for managing client Facebook ad campaigns and creative testing through Facebook Ads Manager.

This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads, and targeting options, launching, and overseeing campaigns, and scaling budgets while maintaining targeted KPIs.

Location: Remote

Hours: Monday-Friday 9 am – 5 pm EST

What You’ll Be Doing:

– Set up, manage, analyze, and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROI goals.

– Drive creation of new ad creatives both through our ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test.

– Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions.

– Perform regular tracking and analysis of the performance of each campaign. Prepare and deliver performance reports identifying successes and opportunities for improvement.

– Troubleshoot blockers to scale ad spend or non-performing campaigns.

– Stay up-to-date on our clients’ offers, paid social media best practices, and our competitive landscape.

– Participate in innovation and improvement of team systems advertiser campaign and launch flows.

Experience: 3+ years. Proven track record in local service-based lead generation campaigns on Facebook via lead form ads, messenger ads, and regular ads.

Qualifications

– Hardworking with a high level of accuracy and attention to detail

– Ability to analyze data and provide action plans based on conclusions

– Openness and ability to learn new concepts and systems quickly

– Proficient at managing multiple projects and able to organize, prioritize, and structure workload.

– Experience in using GHL (go high level) CRM (This is a huge BONUS)