Facebook Ads Manager (Experience required)

Unleashed Consulting Co. (Formerly Unleashed Marketing) is a digital marketing agency that specializes in helping businesses in the pet industry scale. Our success is built on a team of talented individuals who are passionate about their work and strive to create something extraordinary.

We are currently seeking a skilled Facebook Ads Manager to join our team and assist us in serving our clients in the pet space. As a Facebook Ads Manager, you will be responsible for various tasks aimed at optimizing and scaling client accounts. Some of your key responsibilities will include:

>> Reviewing client metrics on a daily basis to identify areas for optimization.
>> Conducting audience testing and optimizing budgets to scale accounts effectively.
>> Identifying new audience segments to target for each client account.
>> Creating value-based, lookalike, and custom audiences based on current data.
>> Managing pixel integration, ensuring proper installation and checking for any errors.
>> Setting up ad accounts and integrating Facebook and Google accounts.
>> Developing and optimizing ads based on defined key performance indicators (KPIs).
>> Editing videos and images for ad purposes.
>> Implementing the appropriate type of funnel for each ad account.
>> Regularly updating ad creatives to maintain effectiveness.
>> Setting up reports and defining key metrics to track campaign performance.
>> Providing weekly updates to the manager regarding live ads and account activities.
>> Creating tracking sheets for current live ads and campaign performance analysis.

In terms of skills and qualifications, we are looking for candidates who possess the following:

>> Experience with e-commerce, as strategies for e-commerce differ from lead generation.
>> The ability to develop strategies and adapt them when necessary.
>> Strong copywriting skills to create ad copy that goes beyond listing product features.
>> Proficiency in creating graphic or video-based ad creatives using templates.
>> The ability to interpret metrics and assess the effectiveness of ads.
>> A willingness to learn new strategies and continuously develop skills.
>> Knowledge of split testing ads and testing different audience segments.
>> Understanding of budget optimization techniques.
>> Proficiency in troubleshooting pixel errors and ensuring accurate pixel reporting using Facebook Pixel.
>> Keeping up-to-date with current industry strategies and trends.

To apply, please fill out this form:

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Please note that only applicants who complete the form above will be considered and contacted for the initial interview