Facebook Ads Specialist

This is a critical function to the business’s success as, in most cases, Social Media Ads Manager will oversee the deployment, optimization, and management of paid campaigns for clients. Ads Managers will work with Account Managers and the Marketing Manager to create effective paid ads that support the objectives of the marketing plans. Account managers will deeply understand the clients’ campaigns, markets, and goals. Ads Managers will use project management and paid advertising platforms and work with other team members to achieve the assigned clients’ monthly, quarterly, and annual revenue goals.

Responsibilities
-Work with Marketing Manager and Account Managers to establish marketing plans and goals.
-Collaborate with the project manager and development team to ensure all campaign materials and assets support the marketing plan and objectives.
-Ensure all data, client information, and reports are properly maintained and updated in the clients’ folder.
-Oversee the deployment, optimization, and management of paid campaigns on social platforms like Facebook, Instagram, and TikTok.
-Set regular meetings with the Marketing Manager and Account Managers to provide regular updates on campaign progress.
-Implement strategic marketing tactics with the goal of achieving 10x ROI on client campaigns.
-Gain in-depth knowledge of clients’ products, target audiences, accounts, competitors, industry trends, etc.

Requirements

MUST HAVE OVER 5 YEARS OF EXPERIENCE
MUST WORK IN PST OR EST TIME
Proven track record in Paid Advertising on social media.
Able to demonstrate an understanding of digital marketing and its various components.
Ability to oversee the onboarding, creation, and deployment of paid advertising campaigns.
Ability to multitask and prioritize.
Able to demonstrate critical thinking skills to acquire a higher level of understanding of roles, processes, and procedures.
Excellent communication skills, oral and written
A goal-oriented individual able to complete individual goals as well as work in a team environment.
Self-motivated and able to perform well under pressure.
Skilled at presenting new perspectives to customers that challenge how they view their business.
Attention to detail with administrative responsibilities.
A real passion for the tourism activities market.
Bonus points: tourism market marketing experience, experience with project management, and/or experience with digital marketing.