Facebook Ads Specialist for Shopify

***Fluent in English both oral and written***
Potential part time to full time opportunity!
Please include any proof of success with application. Examples: Analytic Success screenshots Video ads created.

Candidate must have skills to include:
1. Understanding of Facebook Advertising:
– Familiarity with the Facebook Ads Manager platform.
– Knowledge of different ad formats, targeting options, and bidding strategies.

2. Target Audience Analysis:
– Ability to identify and define a target audience for the products.
– Understanding customer demographics, interests, and behaviors.

3. Copywriting Skills:
– Writing compelling ad copy that resonates with the target audience.
– Crafting clear and concise messages that highlight product benefits.

4. Visual Design Skills:
– Creating eye-catching ad visuals or knowing how to work with graphic designers.
– Ensuring that images and videos align with the product and brand.

5. Data Analysis and Interpretation:
– Proficiency in analyzing Facebook ad metrics (click-through rates, conversion rates, etc.).
– Ability to interpret data to make informed decisions and optimize campaigns.

6. A/B Testing Expertise:
– Knowledge of A/B testing to experiment with different ad elements (copy, visuals, targeting).
– Iteratively testing and refining ads for better performance.

7. E-commerce Knowledge:
– Understanding of the Shopify platform and how it integrates with Facebook.
– Knowledge of the overall e-commerce landscape and best practices.

8. Budget Management Skills:
– Effectively managing ad budgets to maximize return on ad spend (ROAS).
– Scaling budgets for successful campaigns and adjusting for underperforming ones.
– Cost per purchase, CTR, CPC, CPM.

9. Adaptability and Continuous Learning:
– Staying updated on changes in Facebook’s advertising algorithms and policies.
– Willingness to adapt strategies based on industry trends and platform updates.

10. Strategic Thinking:
– Developing a comprehensive advertising strategy aligned with business goals.
– Setting realistic objectives and key performance indicators (KPIs) for campaigns.

11. Customer-Centric Approach:
– Understanding customer pain points and desires.
– Tailoring ad messaging to address customer needs and motivations.

12. Patience and Persistence:
– Recognizing that successful ad campaigns may take time to develop.
– Persistently testing and refining strategies rather than expecting immediate results.

13. Communication Skills:
– Clearly communicating the value proposition of products in ads.
– Engaging with customers in a positive and responsive manner.

14. Legal and Ethical Awareness:
– Ensuring compliance with Facebook ad policies and legal requirements.
– Maintaining ethical advertising practices.